Lead Data Analyst

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. 

Work Locations and Work Schedule:  

• Dallas, Texas
• Atlanta Georgia

Relocation assistance is not available.
Will need to work 5 days in the office per week

Overall Purpose: Review website behavior patterns using metric tools to analyze and optimize business results and user experience.

Key Responsibilities:
 

• Data Analysis and Reporting:
  • Lead comprehensive web analytics efforts to track and analyze website performance, user behavior, and conversion metrics.
  • Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
  • Utilize tools like Google Analytics, Adobe Analytics, and other relevant platforms to collect and interpret data.
• Strategy Development:
  • Collaborate with cross-functional teams to develop and implement strategies to improve website performance and user experience.
  • Identify and define key performance indicators (KPIs) and benchmarks for website success.
  • Provide actionable insights to inform marketing strategies, content development, and product improvements.
• Optimization and Testing:
  • Design and execute A/B tests and multivariate tests to optimize website elements and improve conversion rates.
  • Analyze test results and recommend changes based on data-driven conclusions.
  • Monitor and evaluate the effectiveness of implemented changes and iterate as needed.
• Technical Implementation:
  • Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
  • Implement and manage tracking codes, pixels, and other analytics tools.
• Team Leadership:
  • Mentor and lead a team of junior analysts, providing guidance and support in their professional development.
  • Foster a culture of continuous learning and data-driven decision-making within the team.
• Stakeholder Collaboration:
  • Act as the primary point of contact for all web analytics-related inquiries and projects.
  • Present findings and recommendations to senior leadership and other key stakeholders.
  • Collaborate with marketing, sales, and product teams to align web analytics efforts with broader business goals.
     

Qualifications:
 

• Education Preferred:
  • Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field. Master’s degree preferred.
• Experience:
  • Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
  • Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
  • Strong understanding of SEO, SEM, and digital marketing principles.
• Skills:
  • Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
  • Excellent analytical and problem-solving skills with a keen attention to detail.
  • Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
  • Experience with A/B testing and conversion rate optimization (CRO) methodologies.
  • Knowledge of HTML, JavaScript, and other web technologies is a plus.
• Attributes:
  • Highly motivated, self-starter with a passion for data and continuous improvement.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Strong leadership and team management skills.
     

Our Lead Data Analyst earn between 116,700.00 - 175,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/De