Senior Business Systems Analyst

We’re Cubby Beds 👋

A fast-growing and high-impact startup that makes smart beds for people with cognitive conditions like Epilepsy, Cerebral Palsy, Dementia and Autism. Our mission is to improve the lives of special needs kids and their families through our innovative products and go to market strategies. Since launch, we have changed the lives of thousands of families, been insurance covered in all 50 states, achieved profitability, and are building a growing team in our Denver HQ.

The next stage of the business is all about scaling our team, product, systems, and customer journey to help thousands more families get the safe sleep they deserve.

This is where you come in

When you join Cubby, you’re joining a team of builders who are on a mission to change lives. As a Senior Business Systems Analyst, you will be a foundational member of our product team, helping transform the way Cubby Beds leverages Salesforce and internal systems to deliver smarter, faster, and more compassionate support for families.

You’ll work across Marketing, Sales, and Operations teams to streamline lead-to-fulfillment workflows, uncover key insights, design scalable processes, and drive proactive decision-making that powers our mission of helping families live better. Your work will directly accelerate our ability to reach and support thousands more families across the country.

You will collaborate closely with cross-functional teams in engineering, sales, marketing, and leadership to design systems, workflows and dashboards that make our business smarter every day. As a culture add, you approach relationships with care, curiosity, and a drive for excellence, operating with one of our core Cubby values: Operate With Excellence.

Here’s what you’ll be doing

• Partner with Marketing, Sales, and RAQA teams to streamline and optimize Lead-to-Opportunity and Lead-to-Order processes.

• Gather business requirements using interviews, workshops, workflow analysis, and documentation reviews.

• Craft business requirement documents (BRDs), process flows, user stories, and system design specifications.

• Build and refine solutions within Salesforce and related systems to support business needs.

• Facilitate alignment across teams to drive successful implementation of critical initiatives.

• Leverage marketing and sales systems to drive best-in-class B2B automation practices.

• Design basic reports and dashboards, supporting better visibility across sales, marketing, and operations teams.

• Identify and implement improvements to our Salesforce data schema, workflows, and integrations.

• Operate independently and proactively in a fast-paced, evolving startup environment.

Here’s what we’re looking for

• You will have at least

  • 5+ years of experience implementing sales and marketing automation systems.

  • 3+ years of hands-on Salesforce configuration experience (Sales Cloud, Service Cloud, or Marketing Cloud).

  • Strong requirement gathering and documentation skills (e.g., BRDs, user stories, process flows).

  • Hands-on experience designing and launching Salesforce solutions and system integrations.

  • Experience with Salesforce analytics, reporting, and basic data visualization.

  • Problem-solving mindset with strong critical thinking skills and technical understanding.

  • Demonstrated ability to lead cross-functional projects from requirements gathering to launch.

  • High attention to detail and ability to handle complex workflows and systems with precision.

  • Strong collaboration skills and a team-oriented approach to problem solving.

• We hope you also have

  • Experience working with marketing and sales lifecycle processes (lead nurturing, scoring, opportunity management).

  • Familiarity with Snowflake, Tableau, or other BI/data warehouse tools.

  • Exposure to SQL or Python for basic data manipulation or reporting.

  • Experience optimizing the marketing-to-sales handoff and improvin