Senior Sales Manager: Outdoor Specialty

Senior Sales Manager – Outdoor Specialty  

 

 

Area:                                                                                       NAM   

Department:                                                                           BU Outdoor

Direct Reporting Line:                                                           Eron Osterhaus – Dir Sales, CS, SCM Ops

Indirect/Secondary Reporting Line:                                     …

Subsidiary/Country:                                                              USA

Location:                                                                                Boulder, CO

GSMS Grade:                                                                          M3

Number of Personnel Managed:                                           6

Cost Center/Budget/Revenue Responsibility:                     No/Yes/Yes

 

 

Purpose:

 

adidas Outdoor is the young, innovative and sustainable outdoor brand that’s disrupting the outdoor industry for good. The Senior Sales Manager Outdoor Specialty is responsible for the culture and management of the Outdoor Field Reps. They lead the team to develop brand share of adidas Outdoor in NAM. They plan and operationally steer the business aiming at profitable and sustainable market share and sales growth for the respective defined territories, taking into consideration the brand strategy in the key categories as well as the defined target group.

 

Key Accountabilities:

 

• Deep expertise in regional and national Outdoor market trends and consumer dynamics/preferences.
• Develop senior level relationships with strategic Outdoor Influencer accounts and understand account requirements.
• Establish and develop account relationships and cultivate relationships with key retailer personnel to influence and execute strategic direction with these accounts.
• Offer counsel and insight to market trends and competitive activity and other factors that may affect sales within the area.
• Partner with Outdoor Marketing and Merchandise managers to develop relevant marketing plans to support and grow the business.
• Plan, analyse and implement projects and initiatives driven by the Director Outdoor adidas America.
• Carry out supervisory responsibilities including hiring, training, performance assessments, coaching and mentoring.
• Oversee a network of agents and ensure they are operating in a best-in-class way to support our authentication and business initiatives.
• Lead and participate in pre-sell prep meetings.
• Attend and participate in Key Account and Key Influencer sell-in meetings.
• Manage the entire vertical Outdoor influencer and Key Account portfolio - along with multi-year financial plans and strategies. Win share, drive authenticity, and elevate the brand.

• Be the Outdoor ambassador, actively participate in retailer, outdoor activity events and manage the account portfolio in the assigned region.
• Support defined “must win” accounts regarding planning of sales targets, potential analysis and increasing sell-through.
• Development of account strategies, analysis and processing of sales figures and implementation of adidas marketing strategies.
• Provide support for conducting strategic meetings and projects.
• Continuously monitor and steer order books as well as reliable and cost-efficient sourcing and deliveries in close cooperation with Customer Service.
• Regularly monitor and process key figures such as sell-in and sell-out and provide targeted reporting to upward managers.

 

Knowledge, skills and abilities:

 

• Strong negotiating and influencing skills with both internal and externals parties. Ability to think strategically, define business opportunities and problems, collect, interpret and analyse abstract and concrete information, and create strategic, value-add solutions.
• Ability to deliver effective and persuasive speeches and presentations on complex topics to diverse audiences.
• Expert knowledge of the industry and market trends, and the ability to tie merchandise plans into forecasts and execute accordingly.
• Strong leadership and coaching skills, and the ability to capitalize on and apply these skills, resulting in the growth and development of sales representatives, and the region.
• Proven background that reflects being results-oriented.
• Ability to cope with change, make decisions and act comfortably with risk and uncertainty.
• Ability to enhance consumer interaction/experience at our retail partners.
• Strong understanding of retail sales practices.
• Advanced computer skills (Word, Excel, PowerPoint)
• Ability to lift and