Sr. Market Manager
Norfolk SouthernAbout the role
Requisition 38972: B5 - Sr. Market Manager
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Job Title: Sr. Market Manager
- Location: Atlanta, GA
- Work Environment: Office-based (4 days per week in office, 1 day remote)
- Travel: Minimal (1-2 days per month)
Primary Purpose
The Senior Market Manager leads the development and administration of pricing structures and strategies across designated customer groups. This role also drives strategic pricing transformation initiatives, oversees pricing systems and user adoption, and leads onboarding training. The position plays a key role in shaping pricing strategies with long-term revenue goals and market trends.
Principal Duties and Responsibilities
- Oversee pricing and system administration for assigned customer groups, ensuring alignment with strategic revenue management goals.
- Collaborate with internal stakeholders including Sales, Marketing, Finance, and Operations to ensure effective pricing strategies and policy alignment.
- Partner closely with sales and contracting group to develop innovative negotiation strategy that drives long-term value.
- Guide enhancement strategies and roadmap development for commercial technology platforms, supporting change management and implementation of pricing transformation initiatives.
- Develop and implement training strategies across the Commercial Division to support performance improvement and cross-departmental collaboration.
- Utilize financial and market forecasting to shape future pricing models and guide pricing strategy.
- Lead the development and implementation of revenue/volume forecasting models using predictive analytics to optimize pricing outcomes.
- Acts as a subject matter expert for respective market including the most up to date knowledge of competition, market headwinds, market tailwinds, and Norfolk Southern corporate growth strategy
- Direct the strategy and content development for team onboarding, including new hires, management trainees, and interns, fostering a culture of leadership and continuous learning.
Core Competencies
- Product Knowledge – Advanced understanding of product offerings and how they integrate with broader customer goals and industry trends
- Industry Expertise – Deep understanding of market dynamics to advise on pricing strategies and their bottom-line impact
- Strategic Revenue Management – Drives long-term pricing initiatives aligned with strategic revenue goals
- Revenue/Volume Forecasting – Leads predictive pricing strategies to optimize revenue
- Financial & Market Forecasting – Applies advanced analytics to shape pricing models and guide strategy
- Innovative Deal Structures – Designs multi-layered pricing solutions to deliver long-term customer and business value
- Change Management & Implementation – Leads pricing transformation initiatives and strategic change efforts
- Sales Knowledge – Advanced understanding of the sales lifecycle and pricing’s role in customer acquisition and retention
- Leadership – Mentors and develops team members, fostering a high-performance culture
- Analytical Thinking & Problem Solving – Strong ability to interpret data and develop actionable insights
- Communication & Collaboration – Effective communicator and cross-functional team leader
- Planning and Organization – Strong project and time management skills
Qualifications
Education
- Preferred: Bachelor’s Degree (BBA or MBA) in Business or a related field
Experience
- Minimum: 6–10 years in pricing, commercial strategy, or transportation/logistics
- Preferred: 10+ years with leadership experience in pricing or commercial operations
Technical Skills
- MS Excel – Advanced data analysis and modeling
- MS PowerPoint – Executive-level presentations
- Forecasting & Analytics Tools – Experience with pricing or financial modeling software is a plus
- Digital Marketing Tools – Canva or similar platforms
- Project Management Tools
Career Path
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