Chief Marketing Officer (CMO)

<p><strong>About Us</strong><br/></p><p>Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.</p><p>Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.</p><p>There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).</p><p><strong>The Team</strong></p><p>The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.</p><p></p><p>If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!</p><p><strong>The role</strong></p><p>You will be responsible for driving the strategy and execution of our marketing activities globally. You will have an unparalleled opportunity to shape Love, Bonito’s voice and amplify us globally. You will also be a core part of the leadership team and be a champion of Love, Bonito’s values.</p> <p><strong>You should have / be </strong></p><ul> <li>Deep understanding of the LB brand, mission, unique proposition and vision</li> <li>Customer obsessed and always thinking about our experience from a customer lens</li> <li>Both creative and analytical capabilities with strong commercial instinct</li> <li>Performance-driven with a hungry go-getter attitude</li> <li>An entrepreneurial, high ownership, roll up your sleeves and founder mentality </li> <li>A genuine curiosity to know how things work and how to make them better</li> <li>A knack for problem solving and coming up with solutions that are scalable, creative and cost-efficient</li> <li>A keen understanding of technology and how to leverage it to drive growth and innovation</li> <li>Exceptional communication skills; able to distil operational jargon to teams and investors</li> <li>Exceptional relationship management and strong collaborative attitude</li> <li>Comfortable with uncertainty and be able to navigate and develop clarity in ambiguity</li> <li>A mature leader who is able to influence and inspire both direct and indirect teams </li> <li>An embodiment and role model of LB’s values</li> </ul> <p><strong>Main responsibilities</strong></p><ul> <li>Develop the strategy and capabilities for our marketing and potentially customer organization </li> <li>Drive revenue, profitability, acquisition and retention efforts across our marketing channels</li> <li>Manage the marketing budget and ensure that resources are allocated efficiently for best ROI</li> <li>Lead the development and execution of marketing campaigns across marketing channels</li> <li>Conduct market and customer research to inform our marketing and internal strategies</li> <li>Build and maintain relationships with key stakeholders and industry partners</li> <li>Build and lead a mission first and high performing marketing team across HQ and Countries with the accompanying structures, clear roles and responsibilities, tools and systems</li> <li>Manage the branding efforts alongside CEO and Co Founder</li> </ul><p><strong>KPIs</strong></p><ul> <li>Global sales and marketing profitability performance</li> <li>Global customer acquisition and loyalty</li> <li>Global customer experience</li> <li>Team: eNPS and productivity</li> </ul><p><strong>Requirements</strong></p><ul> <li>13+ years of relevant work experience preferably in fashion, consumer retail or e-commerce</li> <li>Proven track record in building, managing and leading diverse cross-functional teams</li> <li>Proven track record of managing complex budgets and projects and ability to make long-term plans</li> <li>Past regional experience and ability to thrive in a multicultural diverse environment</li> <li>In-depth knowled