Marketing Campaign Manager, Curriculum Packs

Discovery Education is looking for a Marketing Campaign Manager, Curriculum Packs to join Marketing team. You will be a key member of the growth marketing team at Discovering Education, planning and developing quarterly campaigns to support the demand of Discovery Education Curriculum Packs. This includes Mystery Science, Pivot Interactives, and more. You will plan and develop various marketing campaigns, supervise their implementation, monitor their performance, and take corrective action, when necessary, in order to achieve desired results. Our marketing planning is based on full funnel marketing taking campaigns through awareness to retention and renewal and based on market intelligence.

You will plan on a quarterly basis and based on key purchasing moments, and important milestones for our customers. You will lead a marketing campaign calendar and partner closely with other key members of the marketing team to develop and support the execution of your plans.

This role will sit in our Charlotte Headquarters with a hybrid schedule (2 -3 days in office).

What You Will Do

• Develop, execute, and measure multi-channel, integrated full-funnel marketing campaigns that increase awareness, drive new leads, and support retention and renewal.

• Gather feedback and drive alignment from Marketing, Product and Sales teams on campaign strategy and goals, including selecting target audiences, messaging, and tactic mix.
• Execute account-based marketing strategies and persona-based experiences, to support sales efforts with sales enablement tools for campaign follow-up.
• Analyze campaign reporting and identify trends, insights, and recommendations for future campaigns; creating and maintaining scalable, repeatable methods.
• Facilitate campaign retrospectives to educate, collaborate, improve performance, and share results to the broader team.

Requirements

• Passionate about Discovery Education's vision to transform teaching and learning.
• Excellent written and oral communication as well as strong interpersonal skills.
• Has ability to manage up, down, and sideways.
• Has experience creating pipeline and conversion from campaigns.
• Bachelor’s Degree required in marketing, communications, business, or related field or equivalent work experience.
• 5+ years of experience as a Marketing Manager or a similar role.
  
• Proven experience in handling B2B and B2C marketing campaigns or managing multiple marketing projects at once.
• Strong work ethic driven by a sense of urgency.
• Growth mindset, strong problem-solving and analytical skills, and keen eye for detail.

• Legal right to work in the United States.

Benefits

• Flexible PTO.
• Paid holidays include Thanksgiving, Christmas, and New Year’s Eve.
• Generous parental leave.
• Annual education and professional development dollars.
• Major medical, vision, and dental (multiple choices).
• Summer hours and company recharge days.
• Company-paid life insurance and short- and long-term disability.
• Pet insurance.
• Company paid volunteer hours.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.