Sr. Manager, Commerce & Acquisition Media Marketing

In alignment with the Nike brand vision, our North America (NA) Integrated Media (IM) Team strives to connect & engage athletes* with compelling stories that encourage & enable them to make sport a daily habit.

With the digital and paid media landscape evolving rapidly, it is the perfect time to be a part of the IM Team! As part of the NA Brand Marketing organization, our team works cross-functionally to activate marketing programs that help propel the brand and the business into the future. We plan and complete full-funnel paid media campaigns that inspire consumers to love sport and become athletes*. We collaborate with large media partners and agencies to develop innovative, industry leading media plans that drive awareness and build interest for Nike’s most important products, services, and experiences.

This position is based at our exceptionally beautiful campus in Beaverton, Oregon.

WHO WE ARE LOOKING FOR

You are a dynamic marketing manager that will play a multi-faceted strategy-level role in driving our commerce and member attainment for paid media programs. This person will be in a pivotal and highly cross-functional role. You will be collaborating across our paid media and adjacent teams to ensure successful growth and management of our marketing programs to achieve desired outcomes.

In this Sr. Manager, Commerce & Acquisition Media Marketing role, thought leadership, collaboration, and clear communications are key. You are curious, a self-starter, and a willing teammate who takes pride in ownership of these important programs. You are the "team sport" type and love optimizing the output of the whole team, not just the individual. The ideal candidate has serious analytical knowledge as well as a keen understanding of paid media efforts - especially how to optimize premium, branded direct response marketing in relation to other marketing and product levers.

WHAT YOU WILL WORK ON

You will report to the Director of Media Strategy & Planning and own elements of our IM strategy for this important paid marketing lever with large, multi-million dollar budgets – coming up with data-focused strategies and partnering across our Media team, media agencies, and organization (Brand, Business, Finance, Marketing Science, and Creative teams) to push the boundaries of what is possible in this space and keep Nike on the cutting edge.

• Planning: develop paid media strategies and goals aligned with business objectives and industry trends
• Orchestration: institute and handle an engagement model with cross-functional teams to guarantee alignment, cohesion, clarity, and progress towards strategic goals to unlock growth
• Thought Leadership: set a roadmap and drive over-arching strategies for achieving commerce (sales) and member acquisition goals; develop plans and build key relationships
• Budget Management: handle budgets effectively to optimize return on investment and ensure efficient allocation of resources across various paid media channels in partnership with extended IM team
• Campaign Management: drive ‘Always On’ product marketing media program and work with North America and Global marketing and business teams to warrant success
• Performance Management: Analyze weekly performance with our media channel and campaign experts to understand trends and identify successes and opportunities, as well as forecasting future channel performance
• Business Management: Work closely with business team leads on ‘read and react’ needs and broader short and long-term planning
• Agency Management: orchestration of agency resources to enable success and growth of program
• Media Partner Management: Drive elements the relationships with major media platforms and their Nike representatives to enable program growth

WHO YOU WILL WORK WITH

You'll be a key piece of the NA IM Team, working across the breadth of Nike campaigns, products, and platforms. This includes Nike.com, Nike Swoosh App, SNKRS, etc.) that get completed in the U.S. Your ability to build relationships and partner with extended teams is key to making a positive impact in this role. You will partner closely with members of the IM team (campaign owners, channel experts, and agencies). Additionally, you will collaborate with the Marketing Science team, as well as our business teams (Finance, Merchandise Planning, business units, etc.). You will also serve as a key liaison to our Nike Direct Business teams and leadership.

WHAT YOU BRING

• Bachelor’s degree in Marketing required, or any acceptable combination of education, experience, and training
• At least 7 years of experience in Marketing, especially using digital media to drive growth; preferably in a managerial capacity
• Analytical s