Brand Marketing Manager

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

The Yahoo Brand Manager is responsible for helping to build a unified and strengthened Yahoo brand across the full range of business units and channels, plus support the brand-building / marketing of our social impact effort, MAKERS.

Key Responsibilities:

Brand Support

• Support brand focused marketing campaigns and activations that drive awareness and equity in the parent brand 

• Ensure consistent usage of Yahoo brand and articulation of Yahoo brand architecture and visual ID in all internal and external assets

• Cross-functional evangelization of brand guidelines

• Support of yearly brand marketing workshops across business units to solidify goals, identify audience insights and gaps, understand opportunities for marketing to drive growth, prioritize and build key marketing strategies to focus on for the upcoming year

• Partnership with brand vertical leads (Sports, Finance, Mail, Partnerships/Events/B2B) to drive brand cohesion and consistency

• Manage brand project and weekly status  

Social Impact Brand and Marketing Support (MAKERS)

• Run day-to-day marketing support for MAKERS

• Partnership with MAKERS team to help build business and brand

• Support management of yearly marketing strategy / plan to meet goals

• Manage projects and weekly status  

Qualifications

• 7+ years of brand marketing experience, non advertising agency preferred

• Demonstrated excellence in management of brand assets for a medium to large brand

• Excellent organizational skills, attention to detail, and ability to effectively lead multiple projects simultaneously 

• Problem solving skills and the ability to apply analytical thought in evaluating issues

• Proven success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, rapidly changing, and highly competitive industry

• Great teammate with outstanding interpersonal skills and ability to exert influence

• Someone who enjoys a hands-on role but can also see the big picture and connect the dots

• Outstanding written and oral communication skills

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provid