Sr Creative Program Manager, News Group

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We’re seeking a Creative Program Manager to join Yahoo’s growing Marketing Operations team. 

About us: 

The Yahoo Creative Operations team is the engine behind Yahoo’s brand presence and marketing creative output across all business units in the Yahoo portfolio. 

Partnering closely with Product Marketers and Vertical Creative Leads, Program Managers are the connective tissue between marketing and creative—living and breathing creative and product roadmaps, ensuring cross-functional teams are executing in lockstep against planned and active campaigns. Along with the Vertical Creative Lead for News Group, its closest partners, the Creative Program Manager is the true creative subject matter expert of the News, Home, Weather, Games and Creators business units. They are responsible for building the systems and frameworks that enable seamless engagements between Yahoo Marketers and their creative partners, including both Yahoo’s internal Creative Marketing Studio (MS) and our entire roster of external agencies.

To achieve this, we work upstream with Marketers, MS Leadership and Agency POCs to plan and prepare our creative pipeline. We identify recurring friction in the processes that support creative workflows and develop targeted solutions. We work cross-functionally to bridge the gap between compliance requirements and creative workflows.  

About you: 

As the Creative Program Manager,  you are a dynamic and highly organized strategic leader who will oversee the planning, coordination, and execution of creative marketing programs. This role bridges creative strategy and operational excellence, ensuring campaigns are delivered on time, on brand, and with impact. The ideal candidate is equal parts creative thinker and meticulous project manager who thrives in a fast-paced, collaborative environment.

 

Key Responsibilities:

• Strategic Planning 

  • Partner with Product Marketing to understand marketing roadmaps, business goals, and creative strategy to deliver on those goals.

  • Serve as the dedicated point of contact for Yahoo Sports’ annual and quarterly creative planning as it relates to resource and budget allocation—constantly pushing upstream with product marketing, cascading relevant information to Production, Creative and Agency Management teams.

• Program Management & Execution

  • In partnership with Product Marketing Managers, lead end-to-end management of creative marketing programs and campaigns, from concept through delivery.

  • Develop detailed project plans, timelines, and workflows to ensure alignment across creative, marketing, and cross-functional teams.

  • Manage project intake, prioritization, and resource allocation for creative initiatives.

• Creative Collaboration

  • Partner with a dedicated Associate Creative Director, producers, designers, copywriters, animators, and developers to translate marketing goals into compelling creative output.

  • Facilitate brainstorming and creative review sessions to ensure ideas are strategically aligned and deliver on objectives.

  • Serve as the primary liaison between creative teams and marketing stakeholders to maintain consistent communication and expectations.

• Operational Excellence

  • Implement and optimize tools, processes, and frameworks for efficient creative production and campaign delivery.

  • Track key milestones, budgets, and performance metrics for all marketing programs.

  • Identify bottlenecks and proactively resolve issues to maintain timelines and quality.

• Cross-Functional Leadership

  • Coordinate with brand, product, and lifecycle marketing as well as media and CRM teams to ensure cohesive campaign execution across channels.

  • Partner with analytics teams to measure creative effectiveness and apply insights to future campaigns.
    Advocate for creative excellence while balancing business priorities and operational feasibilit