Marketing Enablement Lead

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

As part of Marketing Strategy, Planning & Operations, the Marketing Advisory group acts as a trusted partner to Marketing and Demand Management, by providing continuous, data-driven insights. This group runs the Advisory Council to deliver insights that enable Marketing to make bold decisions with business impact. We aspire to be the indispensable leaders of how Marketing works and truly value innovation-led growth and the power of continuous-learning. The Marketing Advisory group is firm on their strategic direction, highly flexible on their tactics and remains relentlessly focused on progress.

About the Role

We are looking for a new team member who brings the passion to become an indispensable leader of how Marketing works, who is eager to go to bed smarter than when waking up.

This role will proactively drive a re-definition of enablement. While dashboards continue to get more insightful, we would like to stop staring at dashboards and move towards actions, getting things done. The Enablement lead drives learning activities to increase our data literacy and empower more Marketers to leverage analytics.

The role teaches Marketers about data, models, reporting, dashboards, and to ask better questions. The Enablement lead will communicate updates, changes, new resources, trainings, and other relevant offerings across Marketing. This also includes the documentation of reporting tools, definitions, references and models.

The role acknowledges that you cannot do everything on your own and actively connects analytics communities, to learn from each other. Hence, the Marketing Enablement lead will build a strong network with other analytics functions to bring the outside in perspective into our advisory efforts.

About You

The Marketing Enablement lead is a versatile role within the Marketing Advisory group, closely collaborating across all areas of Marketing, focusing on the following areas of responsibility:

• Support Marketing Analytics efforts and engage in most relevant strategic priorities

• Teach Marketers about data, models, reporting, dashboards, and asking better questions

• Communicate updates, changes, new resources, etc.

• Document reporting tools, definitions, references, and models.

• Build a strong network with other analytics functions 

• Align with Analytics communities across Marketing to ensure practice sharing and continuous improvement process for reporting and enablement
   

Basic Qualification

• Business Analytics and Diagnostics Experience

• Sales and Marketing Enablement Skills

• Tableau and Alteryx Expertise

• More than five years of experience as a data analyst, business intelligence analyst, market research analyst, or equivalent roles

• Experience in data models and reporting packages (E.g. Tableau)

• Executive communication skills

Other Qualifications

• Ability to problem solve and consensus build

• Ability to communicate highly complex ideas in a simple effective manner

• Strong verbal and written communication skills

• An analytical mind and inclination for problem-solving

• Attention to detail
   

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other bene