Senior Product Marketing Manager
EarnInAbout the role
About EarnIn:
As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to $15 billion in earnings.
We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world class talent onboard to help shape the next chapter of our growth journey.
Why Join Us?
- We are working hard to make financial momentum accessible to all. We have provided over $20 billion dollars in earned wage access since our founding, serving the needs of those living paycheck to paycheck
- Flexibility to work from anywhere in the United States
- Highly collaborative, no ego work culture focused on making an impact
- $2,000 a year for continuing education and monthly work from home / wellness reimbursements
- Seasoned & experienced executive leadership team from world class companies
Position Summary:
We’re on the hunt for a stellar Product Marketer who’s excited to play a leadership role in the development of our 0 to 1 products and then successfully bring them to market. This role will drive the insights & strategy underpinning our product efforts, deeply understand customer needs & journeys, develop crisp messaging & narratives, and launch high-impact go-to-market programs across a wide array of channels.
Reporting to the Senior Director of Marketing, you’ll sit within a fully stacked marketing organization that has significantly grown in size and scope over the past year and a half. We are tackling problems impacting all Americans who are living paycheck to paycheck, and there is no shortage of compelling challenges and opportunities, from a product and marketing perspective!
The US base salary range for this full-time position is $130,000 - $205,000 + equity + benefits. Our salary ranges are determined by role, level, and location.
This is a remote position.
What You'll Do:
- Deeply understand evolving customer needs and the competitive landscape in order to shape our innovation product roadmap and marketing strategies, messaging & positioning, and go-to-market roll-outs
- Develop marketing briefs for demand generation activities, enablement materials, and go-to-market campaigns
- Collaborate closely with cross-functional teams, including product management, design, engineering, and marketing teams, to ensure successful product launches with a clear and cohesive marketing plan
- Oversee the creation of clear and differentiated positioning and messaging that fuels campaigns, press, content, and enablement to support business objectives
- Ensure that the voice of the customer is always represented in every customer product and marketing experience
- Act as a critical link to marketing, growth, PR, channel, and other functional teams for marketing launches and a consistent consumer and brand experience
What We're Looking For:
- 5+ years of product marketing experience in consumer tech, with focus on 0 to 1 products
- Proven track record of bringing new features and products to market across owned, earned, and paid channels
- Ability to distill complex issues down to a simple story and communicate effectively to different audiences (executive, technical, and marketing).
- Ability to identify, evaluate, and build a market around new concepts and ideas.
- Have strong product instincts and technical curiosity that delivers clear positioning and messaging
- Fluency across quant and qual market research techniques
- Passion for the opportunity in front of us!
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