Assistant Marketing Manager, Category Marketing, Makeup

Job ID: 258768
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

Our Marketing organization is a strategic team of innovative big thinkers and creatives who work interdependently across multiple disciplines. We are dedicated to supporting digital initiatives, planning loyalty programs, developing multi-pronged marketing strategies, crafting compelling copy, designing in-store experiences, and creating national advertising. Our core mission is to partner with clients and make the beauty world feel like it's truly theirs, while establishing ourselves as the industry leader. The environment is fast-paced, with constant learning and endless possibilities.

 

Job Summary

The Assistant Marketing Manager, Category Marketing for the Makeup division plays a critical role in supporting and executing comprehensive marketing communications. This position is responsible for ensuring precision in asset lists, communications, and campaign compositions. The role involves pulling relevant insights and data to support campaign strategy development and executing brand and SKU campaigns from briefing through final implementation.  The core mission of this role is to utilize Sephora's platforms to celebrate all forms of beauty, inspiring everyone to be an active part of the beauty community and conversation - with a special focus on those who have been historically unappreciated, overlooked, and underserved.

 

Responsibilities

1. Campaign Support and Planning (30% of time)
   • Collaborate with cross-functional teams to establish comprehensive 360-degree marketing plans
   • Develop strategies spanning in-store (fixtures, collateral), digital (site, email, social, video), and external/media channels (programmatic, custom content)
2. Brand and SKU Launch Activation (25% of time)
   • Lead and manage launch activations
   • Coordinate with Creative and Editorial teams or agencies to deliver campaign objectives
   • Ensure compelling copy and visuals across all marketing channels
3. Brand Communication and Partnerships (25% of time)
   • Partner with Brand Marketing to ensure seamless and timely communication
   • Build reciprocal partnerships across a matrixed organization, including:
     • Media teams
     • Merchandising/Brand Marketing
     • Creative teams
     • Store Marketing
     • Store Education
     • Loyalty programs
     • Analytics teams
4. Marketing Strategy and Execution (10% of time)
   • Understand and leverage Sephora's marketing vehicles
   • Help build client journey and marketing plans aligned with best practices
   • Support managers in developing communication plans for digital and Sephora Story campaigns
5. Embody Sephora's Core Values
   • Demonstrate commitment to Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative

 

Qualifications

• 4+ years of marketing experience
• 3-4 years of multi-channel marketing skills (store, digital, social media, advertising)
• Preferred experience in agency, retail, and/or beauty industry