Director, Broker Channel Sales

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).

 

About the role

The Director of Broker Channel Sales will be vital in formulating and executing our go-to-market motion focused on referral partners (Benefit Brokers, Accountants) for our Betterment at Work business line. This role will be responsible for new partner acquisition and net new bookings and will oversee a Channel Sales Manager and team of full cycle account executives. The Director of Broker Channel Sales will collaborate closely with the Head of Retirement for our Financial Advisor channel and the Head of Direct Sales.

This role is out of state optional but NYC preferred. Below, we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. 

• New York City: $170,000 - $185,000 + Commission

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter/parking, FSA/HSA, and a 401(k) offering with employer match as well as a flexible PTO policy. This job is eligible for variable compensation in the form of a commission bonus.  For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

 

A day in the life

• Acquire and drive revenue from new national partners in the Benefit Broker, Accountant, and HR Consultancy verticals
• Evolve value proposition and pitch for the Betterment at Work platform to drive adoption
• Collaborate on partner and deal level opportunities across Direct and Financial Advisor channels to optimize broader business GTM
• Develop and motivate a high-performing team 
• Communicate forecasts, pipeline, and key business metrics bi-monthly to executive stakeholders using metric driven process 
• Design and implement the Referral Partner Playbook for Benefits Brokers and Accountants (at a minimum), including all software tools, messaging, and outreach methodologies 
• Create event strategies, executing them to meet and exceed revenue targets
• Ensure effective and consistent use of Salesforce 
• Provide “voice of the partner, client, and industry” to marketing and product management to drive roadmaps

 

What we’re looking for

• 7+ years of partnership sales experience working in B2B tech/SaaS sales and payroll/HCM or retirement services
• 3+ years of experience and strong expertise working with referral partners
• 3+ years of demonstrated success with leading front-line, quota-carrying team 
• Expertise in the latest prospecting tools and methodologies
• Curiosity and interest in financial products and retirement planning 
• Demonstrated track record of inspiring and mentoring a high-performance team
• Ability to give and receive feedback - you will collaborate with our sales team to drive process improvements
• Experience with sales technology stacks like Outreach and Salesforce

 

What being at Betterment means for you

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

 We invest in you with:

• A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave. 
• Flexible paid time off (and encouragement to use it!)
• Meaningful opportunity for community building through ou