Business Systems Analyst, Marketing

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC. 

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An overview of this role

As a Business Systems Analyst, Marketing on GitLab's Lead to Cash team, you'll serve as the strategic bridge between our Marketing, Sales, and Partner teams and the technical execution across our go-to-market systems ecosystem. With a focus on Customer Relationship Management (CRM) and the Lead to Opportunity process, you'll analyze complex business needs, translate them into clear requirements, and help deliver scalable solutions that improve how we capture, route, and measure demand. Working with systems like Salesforce and Marketo (and closely with stakeholders who rely on these tools every day), you'll lead discovery, gap analysis, and change management to drive adoption and ensure our processes stay measurable, reliable, and aligned to business goals in GitLab's all-remote, values-driven environment.

What you'll do

• Partner with Marketing Operations and Partner or Channel stakeholders to understand goals, pain points, and priorities across the Go-To-Market systems ecosystem.
• Lead discovery sessions and requirements workshops to gather, document, and validate complex business requirements for new initiatives, system enhancements, and process improvements.
• Translate business needs into clear user stories, functional requirements, and success metrics that guide technical design and implementation.
• Conduct current-state and future-state assessments, including gap analysis, to recommend solutions that balance quick wins with scalable, long-term improvements.
• Support and optimize key Lead to Cash and Lead to Opportunity workflows across CRM and marketing technology, with a focus on improving efficiency, data quality, and reporting readiness.
• Collaborate closely with cross-functional teams (including Sales, Marketing, Partner teams, and IT) to align on process definitions, system behavior, and measurable outcomes.
• Drive change management activities that support adoption, including stakeholder communications, training support, and documentation.
• Track project progress, communicate updates and risks, and provide mentorship and guidance to junior analysts to support successful delivery.

What you'll bring

• 3+ years of experience as a Business Systems Analyst (or in a closely related role) supporting go-to-market systems, with a focus on Customer Relationship Management Experience as a Business Systems Analyst (or in a closely related role) supporting go-to-market systems, with a focus on customer relationship management (CRM) and marketing operations use cases.
• Hands-on experience working with platforms such as Salesforce and Marketo; familiarity with Configure, Price, Quote (CPQ) tools is a plus.
• Ability to gather, document, and analyze complex requirements from Marketing, Sales, and Partner teams, then translate them into clear, scalable system and process solutions.marketing, sales, and partner teams, then translate them into clear, scalable system and process solutions, including leading discovery sessions and requirements workshops, defining success metrics, and aligning stakeholders on outcomes.