VP, Strategy Director

Company Description

Publicis CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI. 

Publicis CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

Position in a Nutshell: 
As a VP, IAT Oncology Strat you are responsible for the marketing business strategy for your oncology cluster. You’re recognized as the expert on the brand, business, and audience for each cluster you work beneath. You work in tandem with your IAT client, data science, medical, and creative leads to bring our deliverables into the future through authentic, available, and actionable audience segments and associated bespoke communications and engagements that resonate with that audience segment.

You will be responsible for managing multiple brands and pieces of business across many areas of delivery (e.g., data science, creative, media). As a leader, you will have direct reports to manage and mentor. You will also work closely with your Oncology Strategy Leads in other oncology clusters to develop sharp, edgy, and innovative thinking, processes, and approaches that lead the future of marketing. At your heart, you are a change agent who understands how to tell a compelling story, backed by deep data, and then drive that story into a new, meaningful reality.

YOU ARE THE STRATEGY GURU: Success hinges on your ability to identify, crystallize, communicate, and drive forward the business strategy to deliver powerful marketing that impacts your business area.  This requires a keen ability to mine the data details to understand the big picture // see the big picture and then identify the key details. All that you do leads to critical outcomes: selling the strategy story; brainstorming marketing engagements that deliver against the audience needs; and helping to build the platforms to impact the business.

Qualifications

YOUR ESSENTIAL SKILLS INCLUDE:

DATA VISIONARY: You are both analytic and empathetic. Your experience in mining big data sets, searching for patterns across multiple pieces of data and data points, allow you to guide the data scientist toward actionable and authentic data (first and foremost, by developing audience micro-segments, their associated personas, and the journey moments of truth that drive product-adoption behaviors). You also deeply care about the people we serve: the providers, the allied health partners, and the consumers/patients who engage with our marketing and use our client’s products and services. Your empathy leads you to understand what data is important and share with others why it’s important. You humanize the data…connecting the dots into a picture that has meaning and value.

COMPELLING COMMUNICATOR: It’s not enough for you to understand the data and the strategy, you must tell the story so others (internal and external partners) understand. Whether leading a workshop, delivering a presentation, writing a creative brief or white paper…you are a master of words and images to convey the complex in a simple, straightforward, compelling, and engaging way. You communicate bidirectionally, carefully conveying what you mean but also deeply listening to questions and contributions of others to perfect the story and strategy that belongs to us all.

PRODUCT MARKETER: Now that your team (internal and external) believes in the strategy, it’s time to create. You are a key leader in helping to build out the platforms that turn the strategy into a measurably successful reality. You start by developing frameworks and roadmaps to layout a process. You work with media to draft and refine the marketing mix to optimize omnichannel delivery of the engagement. You run financial models that help define ideas’ ROI including establishing and following the KPIs and secondary measures. You help creative, data, and medical teams and the client, build out successful omnichannel engagements.

PEOPLE LEADER: Just as you flourish and grow ideas, you do the same with people. You’re wise enough to understand you can’t do everything on your own, and you wouldn’t want to even if you could. You are a visible light (across the agency, category, network, and industry) who people want to wo