Industrial Marketing Specialist

Your next career opportunity

At Crawford, the #1 electrical distributor across Texas and Louisiana, successful associates drive and promote our mindset of Adapt, Dare and Learn. We are focused on building customer centric strategies, inspiring, empowering, and developing our associates who adapt to change and drive and deliver results.

Stay up to date with Crawford, follow us on LinkedIn and Facebook!

Position:

Industrial Marketing Specialist/Manager

Location:

Houston, TX | Dallas, TX | Nashville, TN | Geismar, LA | Jackson, MS

 

About Crawford:

 

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30+ years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!”

 

Core Competencies

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

 

Crawford is a subsidiary of Sonepar USA.

 

Overview/Summary

This position will help develop and execute strategic marketing plans in support of Crawford Electric's Industrial division, including Rockwell Automation hardware, software, and services. 

 

Responsibilities

 

• Collaborate with the Industrial team to promote the Crawford brand internally and externally with an emphasis on maximizing exposure, brand recognition, customer engagement, and sales growth
• Work with marketing, purchasing, sales, vendor partners, and digital teams to execute promotions that expand awareness and generate incremental business
• Conduct research that assists the company in identifying new business partners
• Partner with automation team leaders in development of the annual Rockwell commercial plan and align marketing content and tactics accordingly
• Manage Rockwell Automation Events (Automation Fair – ROKLive – RAOTM). Plan, negotiate, and coordinate customer event activities including travel packages. Create all marketing content for events. Coordinate and book customer travel.
• Work with Rockwell Specialists to develop and promote in person and virtual trainings
• Build and maintain website for all Industrial initiatives
• Partner with marketing communications team and external agencies to develop high impact graphic design
• Develop plan to segment audience for delivering targeted marketing campaigns
• Ensure content follows professional, company policy standards and brand execution requirements
• Run, analyze, and report on marketing activities

 

Qualifications

 

• College degree in marketing or communications; or 2-5 years in traditional and digital marketing communication initiatives
• Experience with Adobe Creative Cloud preferred
• Experience working with marketing automation platforms (Marketo, Salesforce Marketing Cloud, etc.) preferred but not required
• Experience in electrical distribution preferred but not required

 

 

Environment

 

• Hybrid in-office/work-from-home schedule
• Travel approximately 20% to surrounding branches on a project and event basis
• Highly collaborative

 

 

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.  All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

Why work for Crawford?

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford