Senior Principal Regional Marketing Manager, LATAM

Your impact

You own regional content and messaging for all communication channels by providing advertising and event recommendations, uncover regional opportunities for programs to increase consideration among existing and prospective customers. You track progress of regional sales and marketing activities through a set of monitoring tools.  You enable the sales teams to grow their funnel and progress opportunities with velocity by sharing content, managing lead hand-off, and bringing regional input into the design of campaigns.

What you will do 

• You develop the Latam (Latin America) regional marketing strategy and objectives, define tactics, identify resources necessary to execute on plan. Promote Intelsat in-region, oversee campaigns and facilitate local events.
• You act as liaison between regional Sales team and Corporate Marketing, shepherd leads to increase funnel velocity, help develop Account Based Marketing programs
• You monitor and assess regional competitive landscape and integrate findings into Intelsat's marketing plans and messaging.
• By working closely with the Marketing team to understand services portfolios, you regionalize content, develop differentiated positioning, messaging and insights for each sub-region. You are key to provide regional content and input for customer meetings.
• You provide regional market expertise to Marketing teams and in-region expertise on product portfolios, including participation as on-site expert during trade shows, exhibitions and workshops, where you represent Intelsat.
• Collaborate with Marketing to convey regional programs through a wide range of communication channels, including Social media, and effectively increase Intelsat's image and mindshare with existing and prospective customers. Provide regional product-related speaking engagement strategy and messaging.
• Execute against plan and report on progress to internal stake-holders through dashboards, Marketing KPIs, Win-Loss analysis and other monitoring tools, make recommendations to optimize marketing activities and sales tactics.
• Grow and nurture the marketing database for the region. 
• Work with website resources to ensure content (e.g. messaging, assets, forms) is optimized to deliver a relevant and engaging web experience for target audiences in-region; ensure local websites comply with local data privacy regulations.
• Create, maintain and share regionalized product content to ensure that Sales have all the necessary resources to market the company's products and services successfully.
• Develop a deep understanding of Intelsat's product portfolios and of customer needs in the region.
• Drive marketing initiatives to grow mindshare in-region

 Your required experience/skills  

• University degree in business or marketing, with a minimum of 7 years of relevant experience.
• Must have extensive understanding and experience in marketing with knowledge in several of the following areas: telecommunications, mobile networks, media delivery, enterprise, energy, satellite.
• Experience working remotely from manager and key internal customers, need to thrive in “Virtual” team environment
• Must be fluent in English.
• Must have excellent written and verbal communication and presentation skills.
• Must have expert-level skill with Microsoft PowerPoint and Excel.

Your success in this role will look like: 

• Must be proactive, autonomous and self-motivated.
• Must have the ability to effectively develop and communicate go-to-market plans and messaging.
• Must be a strong team player with good leadership skills to push important initiatives and influence various teams in a multi-cultural organization, while also being accountable for Sales support.

It would be nice if you had: 

•  International marketing experience preferred in the target region (Latam).
• Spanish language
• Knowledge of Intelsat's and competitors' services and customer applications a plus.
• MBA preferred.
• Experience managing campaigns in CRM systems, salesforce.com experience a plus.

How we support you: 

• Hybrid work environment offering up to two days per week work from home (for eligible positions)
• Development opportunities supporting professional growth championed by our dedicated Learning & Development team. 20-25% of our positions are hired internally!
• Ways to get involved: satellite launch parties, company connect events, charitable activities, team social events, recognition programs, and employee resource groups.
• Wide range of benefits and perks to help you stay healthy, happy, and productive. These include paid l