Product Development Manager, Hardlines, Global Licensed Merchandise

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><h4><strong>Product Development Manager, Hardlines, Global Licensed Merchandise</strong></h4> <h4><strong>San Mateo, CA (Collab)/Remote&nbsp;</strong></h4> <p>At PlayStation, we create unforgettable gaming experiences—and extend them beyond the screen through innovative, high-quality merchandise. We are seeking a&nbsp;<strong>Product Development Manager</strong>, <strong>Hardlines, Global Licensed Merchandise </strong>to lead the development of licensed hardline products, with a focus on toys and collectibles<strong> </strong>inspired by PlayStation’s iconic franchises.</p> <p>This role will drive product development from concept to completion, translating beloved IP such as <em>God of War, The Last of Us, Astro Bot, Helldivers 2, Horizon</em>, and more into compelling physical products that resonate with a global audience of players and collectors.</p> <h4><strong>Responsibilities:</strong></h4> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead the end-to-end product development of licensed hardlines products (e.g., action figures, statues, replicas, prop collectibles, roleplay items) from concept through production.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Act as a key point of contact with licensees for approvals, submissions, and product reviews.</p> <ul> <li> <p>Work closely with product managers, engineers, designers, and other stakeholders to define product requirements and specifications.</p> </li> <li> <p>Ensure all products align with IP guidelines, storytelling, and franchise positioning.</p> </li> </ul> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Facilitate approvals process from start to finish for all product and packaging from licensees.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Conduct market research and competitive analysis to identify trends and opportunities for