Director of Demand Generation

At Chime, we're passionate about creating products that help people Unlock Financial ProgressTM. We’re a financial technology company, not a bank*, founded on the idea that basic banking should be helpful, transparent, and fair.

At Chime Enterprise, we extend this mission to the workplace. We partner with forward-thinking employers across the U.S. to provide them with proven solutions to drive engagement, productivity, and organizational success within their teams. Our enterprise suite of products helps employers support their employees at any point in their financial journeys, creating a more financially healthy and engaged workforce, empowering them to own the long-term value of their work and achieve their financial goals. 

We are a dynamic team of innovators driven by our mission. Joining Chime Enterprise means being part of a fast-moving startup culture within the larger organization at Chime, offering room for bold experimentation, big decisions, and exciting growth opportunities. We’re revolutionizing the future of work and unlocking potential for both employers and employees alike—want to join us?

About the Role

Join our team as a Director of Demand Generation and play a pivotal role in sculpting the approach to market engagement that will pave the path for Chime Financial's new enterprise division. Immerse yourself in collaboration with multiple teams—from Sales to Leadership—to create a comprehensive strategy that connects with iconic brands and drives robust enterprise growth. Your expertise in developing go-to-market strategies and demand generation best practices will not only contribute to our dynamic entry into the market but will also offer you a chance to explore fresh and innovative ways to reach and influence top-tier companies as we position ourselves as a leader in workplace financial wellness.

The base salary offered for this role and level of experience will begin at $181,500 and up to $202,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Build and maintain an effective demand generation strategy that leverages multiple channels, including events, content syndication, paid media, SEO, email, and account-based marketing, to drive customer acquisition, engagement, and growth.
• Partner with Sales and RevOps teams to enhance and expand our Account Based Marketing strategy for scalable and targeted enterprise growth.
• Ensure the interpretation and regular reporting of pipeline metrics and revenue contribution targets through rigorous data analysis, optimization, and the development of testing plans.
• Be accountable for demonstrating the return on investment (ROI) and the ratio of qualified pipeline generation to marketing expenditure.
• Build and mentor a high-performing team while managing relationships with external agencies and contractors to ensure productivity and alignment with our goals.

To thrive in this role, you have

• 5-8 years of experience in demand generation or a related field, with a strong background in enterprise B2B marketing. Must have 3-5 years of experience managing and leading teams, driving strategic initiatives, and delivering measurable results.
• Leadership experience, including mentoring and developing a high-performing team while effectively managing relationships with agencies and external partners.
• Deep expertise in marketing automation and CRM platforms—ideally HubSpot or Salesforce—to build scalable and efficient demand generation workflows.
• A strong command of ABM platforms like 6sense or Demandbase, using intent data and predictive analytics to target and engage high-value enterprise accounts.
• Proven experience managing and optimizing digital campaigns across Google, LinkedIn, and other paid media channels to drive quality pipeline and conversions.
• A data-driven mindset with the ability to analyze, interpret, and optimize performance metrics, ensuring demand generation efforts align with pipeline and revenue goals.
• Experience running demand generation campaigns leveraging AI—while not required, familiarity with AI-driven marketing tools and automation is a significant plus.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car o