Sr. Director, Demand Strategy

This role is remote, but our ideal candidate will work EST hours.   

Are you an expert in demand marketing strategy? Do you love solving complex marketing challenges? Is deep expertise in B2B marketing best practices, including Account-based Marketing (ABM) a hallmark of your CV? If so, this role may be just the one for you. Marketbridge is looking for a Senior Director, Demand Marketing Strategy to join our team of talented marketing professionals. Working within our Demand Strategy practice, you’re an experienced marketing leader, passionate about connecting business strategy to marketing strategy, and building results-oriented, demand marketing programs. 

You understand the complexities of B2B buying and how to navigate them from a marketing perspective. You appreciate what it means to manage complex, multi-channel marketing campaigns throughout the customer lifecycle. And, you’re looking for a dynamic, fast-paced environment in which to grow your career and challenge yourself. 

What you’ll be doing: 

• Serve as a competent, confident expert advisor to the client, helping them think through their marketing strategies as they relate to business strategies and imperatives 

• Work with the client to determine short- and long-term marketing performance objectives and critical milestones 

• Lead the development and presentation of comprehensive demand marketing programs and ABM campaigns for clients, providing expertise and guidance on: strategy, planning, inbound/outbound channel selection, tactical recommendations, personalization, technology requirements and considerations, measurement/analysis, etc. To accomplish this, you will: 

• Collaborate with Account Management and Brand Strategist to gain a fulsome understanding of the client’s brand, buyers and category; inform approaches and decisions related to buyer experience; and ensure that the necessary technology strategy is in place to support execution. 

• Work closely with the Account leads to ensure alignment with client realities.  

• Collaborate with Marketbridge SMEs across the Media, Digital, Marketing Operations, Data & Analytics and Creative teams to bring demand marketing initiatives to life 

• Support marketing and sales alignment and enable active sales support of marketing-driven programs and initiatives 

• Review data analysis (including historical marketing program and campaign performance, channel performance, account/contact data, buyer behaviours, and so on) to inform planning 

• Contribute to the further advancement of the Demand Marketing practice by supporting new business efforts as well as developing and publishing thought leadership pieces 

What we’re seeking: 

• Minimum 10 years demand experience  
  A high-energy, positive, proactive, collaborative individual dedicated to delivering high-quality work 

• A successful track record navigating enterprise-level organizations 

• Experience working with senior leadership and executive management 

• Proven expertise in leading-edge, B2B marketing practices, including a deep understanding of the principles of demand marketing and Account-based Marketing 

• An ability to translate high-level strategic thinking into meaningful customer experiences  

• Experience in developing multi-channel, multi-touch marketing programs and campaigns that encompass inbound, outbound, digital and offline channels 

• Hands-on experience utilizing ABM platforms including 6sense and Demandbase to support go-to-market programs 

• Sound understanding of key B2B marketing technologies including marketing automation platforms and CRM systems; knowledge of intent, predictive, analytics platforms and related technologies a bonus 

• Sound understanding of enterprise sales team structures and processes and how they influence and inform marketing initiatives 

• Experience analyzing results and ensuring continuous improvement  

• Demonstrated success in a leadership role; experience leading, mentoring, coaching and managing a business group or department. 

• The ability to work in a fast-paced professional environment dealing with executive-level decision-makers and critical business issues. 

• The ability to multitask, handle quickly shifting priorities, and bring new ideas into play in a collaborative fashion 

• A problem-solver and champion in driving results 

Our Culture