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Senior Strategic Content Analyst

Highmark Health
Pittsburgh, United Statesfull_timeVerifiedPosted 25 Jan 2024

About the role

Company :

enGen

Job Description : 

JOB SUMMARY

This job leads the executive positioning, strategic, and change management communications that enhances the organizations brand, mission, and vision for its employees, stakeholders and customers. Responsible for driving and executing comprehensive internal, external, and international communication strategies as well as internal and external change management initiatives. Serves as a trusted communications lead and will collaboratively work with the senior leadership team to drive and execute strategic communication direction, best practices, and execution. Leverages internal and external communication tools and stays up to date on the latest communication trends. The incumbent must champion and deeply embrace positive change management practices and methodologies to support change within the organization and for our customers.        

ESSENTIAL RESPONSIBILITIES

  • Leads and develops comprehensive internal, external, and international communication strategies and execution of communication and change management plans for operational changes within the organization and for our customers.
  • Serves as one of the organizations lead writers, ensuring written and verbal communications meets the organizations brand standards and demonstrates an intimate understanding of the organizations strategic direction, operations, needs of employees/stakeholders/customers, and goals
  • Leads and develops comprehensive communication strategies and execution of communication and change management plans for operational changes within the organization.
  • Leads and executes on strategic direction for internal and external communication channels such as, intranet, website, press release, social media, communication campaign managers, electronic bulletin boards, etc., as well as strategic direction for the integration of any communication channels and spearheads new and unique formats. 
  • Relies on measurement practices to ensure the communication strategies continue to meet the needs of employees, supports organizations vision and mission, and utilizes the data to drive decision.
  • Other duties as assigned or requested.

EDUCATION

Required

  • Bachelor's Degree in Communications, Marketing, Public Relations, Journalism or related field

Substitutions

  • 6 years of related and progressive experience in lieu of Bachelor's degree

Preferred

  • None

EXPERIENCE

Required

  • 5 years in a communication role in Health Care, Health Insurance, Information Technology, and/or large corporate environment

Preferred

  • None

LICENSES or CERTIFICATIONS

Required

  • None

Preferred

  • None

SKILLS

  • Has a charismatic, creative, and positive work ethic, inspires others, and models the organizations core behaviors
  • Demonstrates exceptional written and verbal communication skills
  • A self-starter with the ability to work under pressure in a fast-paced environment independently or with a team
  • Actively engaged in building relationships with leaders, employees, and stakeholders
  • Experience with building comprehensive and effective communication strategies that are purposeful and engaging
  • Adapts easily to leadership’s personal tones and conveys appropriately in messaging
  • Outgoing and confident member who can speak up independently with creative and purposeful communication strategies
  • Strong understanding of health care/health insurance and/or technology nomenclature
  • An understanding of effective change management methodologies 
  • Has a strong passion and understanding of communication strategy trends and best practices
  • Knowledge of grammar and AP (Associated Press) writing
  • Trust-worthy of confidential information 

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Rarely

Lifting: 25 to 50 pounds

Never

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain

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Company

Highmark Health

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