Paid Social Senior Strategist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Paid Social Senior Strategist you will: 

• Campaign Management: Supervise the end-to-end execution of paid social campaigns, focusing on setup, optimization, and continual improvement. Implement advanced audience targeting, ad creatives, and bid management techniques to maximize ROI.

• Performance Tracking & Optimization:  Develop comprehensive paid social strategies aligned with client objectives and market trends. Oversee the execution, ensuring campaigns meet defined goals.

• Data Analysis & Reporting: Utilize robust analytical skills to interpret campaign performance data. Extract actionable insights and provide strategic recommendations for optimizing campaign performance.

• Collaboration: work with interdisciplinary teams to deliver the highest level of client service, while maximizing media efficiency, and team effectiveness.

• Leadership: serve as a leader and mentor to junior team members, supporting their career growth and empowering them with the resources and experience they need to learn.

• Client Communication:  Engage with clients to understand their objectives and translate them into effective paid social strategies. Deliver regular updates, reports, and strategic recommendations based on campaign analysis.

Professional Qualifications: 

• 7+ years of experience in Paid Social  roles with a proven track record of executing successful campaigns Meta, TikTok, Reddit, Snapchat, Pinterest, X, and LinkedIn.

• Certifications in social media advertising platforms (e.g., Facebook Blueprint) are a plus.

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

• Strong industry knowledge with an understanding of new platform updates, and outside factors that may influence the future of Paid Social marketing.

• Strong presentation and sales ability to effectively communicate and sell in new idea with internal and external stakeholders

The hiring salary range for this role is $80,000 - $90,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, mar