Strategic Planner

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

The Sr. Planner , Strategic Planning is a critical role within Tinuiti’s Client Strategy team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning function and is the fit for someone with deep experience telling stories that resonate using planning and research tools. . You are eager to be a resource that develops account strategies, testing roadmaps, and media mix plans. You are not satisfied with the status quo, and are hungry for strategic, insightful innovation. You have a  proven track record of success at leading progressive strategies, growing business, training up and mentoring talent.You are eager to be a resource to clients, sales, & media teams to develop account strategies, testing roadmaps, and media mix plans; and you possess the superior presentation skills to communicate them to clients, prospects, and team effectively. 

Essential Functions:

• Collaborate with the Director of Strategic Planning to develop the direction of the groups offering, advancing our strategic capabilities. 

• Produce & templatize the core outputs of Tinuiti’s planning tool suite

• Provide strategic guidance to teams and lead trainings on uncovering consumer insights and translating them into ideas that address client challenges

• Lead key business relationships with Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools in collaboration with the Director of Strategic Planning. 

• Leverage the current tool set to extract data that can then be creatively crafted into concise stories that engage, inspire and motivate clients to drive change.  

• Provide client teams/new business insight on vertical specific strategic priorities,  capturing opportunities for growth, and overcoming measurement challenges that may exist

• Provide quarterly landscape and audience  overviews with potential strategic implications for our clients"

• Takes a leadership role on consultancy opportunities focused on media mix and audience development

• Instill a break it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Core Competencies:

• Planning Tools – Knows the ins and out of pulling data from 3rd Party Planning tools and finding key insights. Familiar with the landscape of tools available in the industry, their strengths and weaknesses. 

• Presentation Skills- Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working

• Resourcefulness; the ability to research, find and deliver actionable insights

• Drive: Does not settle simply for “good”, always strives to deliver the highest quality of work

• Insights: Possess the ability to see the heart of an issue and respond accordingly

• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

Requirements:

• 4-5 years of media buying, planning & strategy experience