Senior Social Analyst (Account Director level)

Senior Social Analyst, Atlanta [Hybrid Work Structure for Atlanta-based candidates]

Note: Open to remote candidates across major US markets but a preference for talent currently located in Atlanta as this role will be based in BCW’s Atlanta office and will include on-site client meetings at the Coca-Cola Company HQ offices.

The Role:

BCW is looking to hire a Senior Social Analyst (Account Director level) to join our Social Listening and Intelligence Analytics team in support of the iconic Coca-Cola Company. This is an opportunity to enjoy the best of both the agency and in-house experience while supporting one of the most recognized global brands.

The ideal candidate will be client-facing and have a strong understanding of social media listening, cultural and competitor trends, analytics reporting, excellent research and writing skills, and overall, understands the importance of building strategies to support integrated campaigns, with a passion for turning data into stories.

If you are passionate about social analytics & strategy and have an interest in working for BCW, one of the largest global PR Agencies on a Fortune 100 brand, we want to speak with you.

Responsibilities:

• Work with one of the most globally recognized companies in the world, providing social listening, intelligence, and strategy to transform brands, captivate audiences and contribute to the world’s most innovate work.
• Will be working heavily on Consumer Brands/Beverage Industry and/or Corporate Reputation Issues such as water/environmental/sustainability initiatives, economic initiatives, diversity and Inclusion, DE&I initiatives impacting the company, and what’s driving culture from both a micro and macro perspective
• Be ready to dive in headfirst into the client’s day-to-day opportunities and challenges, standing shoulder-to-shoulder with them as one team in a dynamic and fast-paced team environment
• Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines
• Proactively deep dives into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for team to deliver data-led findings in a way that makes sense for each brand
• Generate actionable insights using various data sources.
• Monitor social channels and analyze company, consumer, and trending conversations.
• Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to then develop and execute creative digital and social media content and iconic campaigns. from our insights.

Qualifications (Experience that contributes to your success):

• 5+ years of relevant work experience in social media with both a strategic and analytics background, familiar with listening, analytics, and strategy
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious
• Keen eye for data trends and the ability to investigate and extract insights and stories
• Excellent written and verbal communications skills
• Ability to work on a team and mentor junior level team members
• Experience leading project teams with ability to handle multiple high priority projects simultaneously (across multiple brands)
• Strong MS Office knowledge including Excel (pivot tables and Macro knowledge a plus), Power BI, and PowerPoint.
• Proficient understanding of social listening particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Tubular, and Newswhip.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
• Second language fluency in Spanish, Portuguese or French is a plus

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups tha