Marketing Manager, Customer Communications

About the job

We have a number of permanent and fixed term contract Marketing Manager, 1:1 Customer Communications roles available within the Consumer Finance, Strategic Partnerships and Everyday Banking domains (contract roles end 30 June 2024 or 31 December 2024).  

The Marketing Manager, 1:1 Customer Communications is accountable for shaping and delivering personalised customer contact strategies and communication plans that increase brand awareness, create customer loyalty, increase cross-sell opportunities, and drive engagement through channel and message innovation for that product. 

Sitting within a marketing centre of excellence, you will work collaboratively with numerous internal teams including marketing strategy & planning, product, digital, advertising, data and insights teams, as well as external partners, leveraging our world class technology and capability to create hyper-personalised and relevant communications for our customers.  

You will be responsible for ensuring that all marketing activity aligns to our business priorities, goes out on time, adheres to business processes and meets our targets. 

See yourself in our team

The RBS Marketing Team leads all marketing for the Retail Bank, to meeting the needs of our customers, while deepening our relationship with the customer. Through an intimate understanding of the market, our customers and our business, we partner with internal and external stakeholders to design, deliver and optimise world class marketing initiatives. 

You will specifically be responsible for:  

• Collaborating with the Marketing Strategy and Planning team to support the development of marketing strategies in line with brand, product and customer considerations. 

• Using data, insights and best practice to lead the development of contact strategies and deliver end-to-end execution including content creation and approval, briefing creative and delivery teams and testing.

• Working across a range of direct marketing and bank-owned channels, including eDM, direct mail, CommBank, NetBank, CommBank app, online platforms, and branch merchandise, while helping to identify opportunities to support campaigns via targeted and relevant paid media where appropriate. 

• Ensuring all communication consistently meets brand guidelines, compliance requirements and are prepared in accordance with the Marketing Chapter Area standard operating procedures. 

• Utilising compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement. 

• Tracking and reporting on the performance of your marketing campaigns against benchmarks and wider business targets. Including preparing presentations for socialisation with senior stakeholders. 

• Developing relationships with key internal and external stakeholders for the delivery of marketing campaigns. 

• Staying abreast of the external operating environment to ensure campaigns meet regulatory requirements and customer expectations. 

• Maintaining up to date knowledge of industry trends, sharing insights and knowledge across the business. 

• Processing invoices in a time manner to ensure effective management and adherence to budget. 

• Working on capability projects within the 1:1 Marketing Chapter Area to improve and advance the craft of 1:1 Marketing.  

We're interested in hearing from people who possess: 

• Integrated marketing and communications experience with a focus on targeted below the line marketing. 

• A passion for customer data, insights and results to inform effective campaigns and optimisations. 

• Highly developed stakeholder management, project management, analytical, and strong verbal and written communication skills. 

• Growth mindset driving an ability to be agile, and solutions focused in a fast-paced environment. 

• A sound risk-management mindset – all CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks. 

• A tertiary qualification, ideally with a marketing focus. 

If you're aspiring to be part of an industry-leading organisation, we'd love to hear from you!

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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