Content Marketing Coordinator

CONTENT MARKETING COORDINATOR

Axil Coffee Roasters | Hawthorn, VIC

Full-Time | Onsite

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ABOUT AXIL COFFEE ROASTERS

We're an award-winning specialty coffee roaster based in Melbourne, and we're home to Jack Simpson, the 2025 World Barista Champion. We run cafes across Melbourne and roast coffee for some of Australia's best cafes and businesses.

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THE ROLE

We need a Content Marketing Co-ordinator who can create killer content and isn't afraid to get behind a camera. This is for someone who's experienced (not entry level) but still early in their marketing career, loves coffee culture, and wants to build real skills at a fast-moving brand.

Here's the reality: 50% of this role is content creation. We need someone who can walk into a cafe with a camera (DSLR / Mirrorless), shoot a product or event, and deliver Instagram/TikTok-ready content the same day. You should already know how to do this - we're not looking for someone to learn content creation on the job.

You'll work directly with our Marketing Director and the wider team to bring our campaigns to life. As you get better at what you do, there'll be chances to take on more - whether that's running EDMs, leading campaigns, or whatever else you're keen to learn.

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WHAT YOU'LL DO

1. Content Creation & Social Media -

This is hands-on creation work - you'll be shooting and editing multiple times per week. Create content for Instagram, Facebook, TikTok, LinkedIn - photos, videos, stories, reels, the works. Write captions that actually sound like us. Keep an eye on what's trending in coffee and social. Respond to comments and DMs. Help us plan what's going out and when.

We need someone who can take a brief like "we need 5 Reels for a new blend launching by Friday" and come back with concepts, execute the shoots independently, and deliver polished content without hand-holding.

• Create engaging content for Instagram, Facebook, TikTok, LinkedIn and Rednote (photography, video, stories, reels)
• Write compelling social media copy that captures the Axil voice
• Monitor engagement and respond to comments/messages
• Stay on top of trends in specialty coffee and social media
• Assist with content planning and scheduling

2. Marketing Support & Collaboration -

Work with the team to create assets for EDMs, social posts, and campaigns. You’ll be managing the social media accounts, grow followers, UGC content and influencer. You’ll be helping launch our seasonal events, promotions, and business-as-usual activities.

• Work alongside the marketing team to develop creative assets for interdisciplinary teams (Retail Ops - Instore, Sales, Events, Online) and the wider brand
• Assist with seasonal campaign launches, campaigns and events, as well as BAU marketing collateral development.
• Support email marketing efforts (Klaviyo and Hubspot) - with opportunity to take on more ownership as you develop
• Help maintain website content (Shopify)
• Create marketing collateral (ie including but not limited to price tags, menus, coffee bag labels and in-store signage)
• Grow partnerships / collaboration / influencer and UCG campaigns
• Grow your skills in campaign management and execution

3. Events & Activations -

Help run in-store events, tastings, and activations. Create content around these events. Help coordinate partnerships and collabs.

• Support in-store events, tastings, and activations and create content around these events.
• Assist with event content creation and promotion
• Help coordinate partnerships and collaborations

4. Administration & Organisation -

Keep the marketing calendar and Asana up to date. Organise our brand files and assets. Track basic performance metrics. General marketing team support when needed.

• Maintain marketing calendar and Asana project management
• Organise marketing assets and brand files
• Track basic performance metrics
• General marketing team support

NOTE: This job description outlines the core responsibilities of the role, but as part of a dynamic marketing team, you may be asked to take on additional tasks and projects to support the business and your professional development. We encourage curiosity, initiative, and a willingness to learn - some of the best growth opportunities come from stepping outside your comfort zone!

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WHAT YOU'LL BRING

The Must-Haves:

• 1-2 years creating content