Senior Product Manager, Programmatic Demand

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBCUniversal’s Ad Sales One Platform Ad Products team builds and operates the systems that power NBCUniversal’s $10B+ advertising business, including core ad serving, programmatic, and activation capabilities across CTV and digital.

Within AP&S, the Programmatic Demand team is responsible for product strategy and development of demand-side capabilities across NBCU’s programmatic ecosystem.

We are seeking a Senior Product Manager, Programmatic Demand to drive the evolution of how programmatic demand is optimized, scaled, and productized across NBCU’s streaming footprint.

Role Overview

This role focuses on developing scalable products, systems, and workflows that improve programmatic demand performance across NBCU’s ad tech stack.

You will identify inefficiencies in auction dynamics, platform behavior, and partner integrations—and translate those insights into durable product solutions rather than one-off optimizations.

A key focus area will be live event monetization, where concurrency, DSP behavior, and system constraints introduce complex demand-side challenges that require structured, product-led solutions.

Key Responsibilities

Auction Performance & Optimization Systems

• Design and build scalable solutions (tools, workflows, automation) to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts
• Translate performance insights into productized capabilities (e.g., automated optimization frameworks, configuration layers, or decisioning logic)
• Partner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes

Live Event Monetization (CTV Focus)

• Identify performance gaps and system constraints in live event auctions (e.g., scaling limits, DSP throttling, timeout behavior)
• Drive development of product solutions to increase stability, scalability, and performance in high-concurrency environments
• Partner cross-functionally and externally to ensure platform and partner readiness for tentpole events

Platform Configuration & Deal Strategy

• Define product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP
• Improve how platform settings (e.g., in FreeWheel and partner DSPs) translate into predictable demand performance
• Productize best practices to reduce inefficiencies and variability in deal execution

Partner Integrations & Performance

• Identify systemic partner performance issues and drive long-term solutions (vs. one-off fixes)
• Inform product strategy based on partner capabilities, limitations, and evolving DSP behavior

Qualifications

Additional Responsibilities

• Product Development & Testing: Own requirements and validation for demand optimization features and experiments
• Cross-Functional Leadership: Align Product, Engineering, Ad Ops, Sales, and Strategy on priorities and outcomes
• Issue Resolution: Lead root cause analysis and improve systems/processes to prevent recurring issues
• Documentation & Enablement: Translate product functionalit