Sr. Manager, Marketing Operations

We are seeking a technically savvy and growth-minded Senior Manager, Marketing Operations to lead our Marketing Operations team within the Go-to-Market Effectiveness organization. The Senior Manager of Marketing Operations will lead a team focused on enhancing marketing efficiency and operational excellence, supporting both strategic initiatives and day-to-day marketing activities. This role is central to ensuring smooth, scalable processes across marketing functions, with a strong emphasis on optimizing tools and workflows, improving campaign execution, and ensuring compliance with industry standards. Acting as a critical liaison between Marketing, IT, and Sales, the Manager will facilitate cross-functional collaboration to help the organization meet its growth and customer engagement goals.
The ideal candidate has a background in B2B SaaS environments with hands-on experience in marketing automation and CRM systems, alongside a proven record of effective team leadership. This individual will be adept at both strategic planning and practical execution, with an understanding of multi-channel campaign management, MarTech integration, and process improvement. Key strengths include adaptability, exceptional communication skills, and a proactive, collaborative approach to problem-solving. This role is ideal for a dynamic, customer-focused professional who excels in fast-paced environments and is committed to driving impactful results.

What You'll Do:

• Manage and mentor a high-performing Marketing Operations team, providing guidance, coaching, and skill development.
• Maintain comprehensive documentation on processes, configurations, and workflows to support operations, MarTech stack, and cross-functional initiatives.
• Establish and optimize marketing processes, workflows, and systems to improve efficiency and scalability across marketing and ensure alignment with overall business goals.
• Ensure all marketing activities, data handling, and communication practices comply with relevant data privacy regulations (GDPR, CAN-SPAM).
• Lead evaluations and implementations of new technologies, ensuring they align with the company’s business objectives and marketing goals.
• Act as the key marketing operations liaison in cross-functional projects, advocating for the team’s priorities while supporting broader business initiatives.
• Develop project plans, set milestones, and coordinate resources to achieve project goals.
• Collaborate with stakeholders to build and maintain a MarTech roadmap and act as a strategic liaison between Marketing and IT, consolidating requests and aligning priorities.
• Oversee the marketing tech stack, ensuring tools, contract resources, and systems are effectively integrated and utilized.
• Troubleshoot and QA data issues, campaigns, workflows, and other key Marketing Operations functions.
• Partner with Revenue Operations, Sales Development, and Marketing on campaign strategy, targeting, optimization, and execution to achieve business objectives.
• Partner with a cross-functional team to optimize lead scoring, routing, nurturing, and segmentation strategy that maximizes lead quality and conversion rates.
• Lead the administration, configuration, optimization, and database health of our marketing automation platform and other top-of-funnel MarTech tools.
• Manage a team responsible for producing multi-channel marketing automation programs across the customer journey.

What You Should Have:

• 12+ years in Marketing Operations within fast-paced, high-growth environments, with 2-3 years of team leadership experience and a strong record in team development and mentorship.
• Expert-level proficiency with Marketo and Salesforce, including database management, campaign setup, lead scoring, and audience segmentation.
• Deep understanding of B2B SaaS marketing, demand generation, and lead lifecycle management, including experience implementing and optimizing lead scoring, email deliverability, and landing pages.
• Proven ability to manage multi-channel marketing campaigns across digital platforms, including email, web, and social media.
• Practical experience with HTML, Google Analytics, and webinar tool integrations (e.g., Zoom, On24) within marketing workflows.
• Strong project management skills, with the ability to prioritize and meet deadlines effectively in cross-functional, high-demand settings.

About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.  Increasingly, organizations must reskill employees for ever-changing remo