Assistant Manager, Site Content, Outlet eCommerce

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

 

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

 

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Assistant Manager, Site Content, Outlet eCommerce

 

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience. 

 

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

Primary Purpose: The Assistant Manager will support the Outlet Site Content team in a range of responsibilities to ensure the successful execution of content strategies across CoachOutlet.com.

The successful individual will leverage their proficiency in eCommerce to...

• Support the Associate Manager in executing site content strategies that align with brand guidelines and drive customer engagement.
• Assist in the completion of monthly tactical site briefs to creative teams, ensuring all necessary and relevant creative assets are provided.
• Own the strategy and briefing for content spots & adhoc site content updates along with communication of changes to cross functional teams.
• Support AB testing initiatives, working cross functionally to ensure tickets are complete and assets are tracking on time as well as assist with the QA of testing experiences.
• Work cross functionally to keep track of all current and future creative assets and flag when there are changes in timelines.
• Partner with Associate Manager to monitor and recap content performance and identify opportunities for improvement.
• Maintain an understanding of the competitive landscape, participating in innovation brainstorms & keeping track of enhancement priorities.
• Build and maintain strong relationships to be key point of contact for cross functional partners.

 

 

The accomplished individual will possess...

 

• BA or BS degree or an equivalent combination of work and education will be considered
• 2+ years ecommerce, marketing or related experience required.
• Highly organized and proactive with a strong attention to detail and accuracy
• Outstanding strategic thinking and strong analytical and problem solving skills
• Experience with ecommerce content management & coordination
• Team-oriented with ability to interact