Group Marketing Manager, PCIG
Boston ScientificAbout the role
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The Group Marketing Manager (GMM) for PCI Guidance (PCIG) Upstream Marketing is responsible for upstream global product marketing for Boston Scientific’s PCIG portfolio to include Intravascular Ultrasound and Fractional Flow Reserve. This role will be charged with managing portfolio strategy, new product development and lifecycle management for the portfolio of hardware, software, and single use devices for this business group.
The GMM, PCIG Upstream Marketing will have a team of direct reports and will influence cross-functional and regional partners throughout the organization to ensure portfolio success.
Your responsibilities will include:
- Leads a high performing upstream product management team, responsible for the new product and clinical strategy for the PCI Guidance portfolio.
- Oversees strategic initiatives for the PCIG product portfolio. Portfolio responsibilities include market research, new technology evaluations, voice of customer, new product development, clinical strategy, competitive intelligence, and Key Opinion Leaders (KOLs) engagement, and product lifecycle management.
- Champions continued innovation to drive procedural growth with PCIG value capture.
- Drives strategies and initiatives for leadership in the intravascular imaging market. Activities will include clinical evidence generation, internal development, external partnerships, and BD evaluations among other activities to expand imaging.
- Builds a wholistic go-forward strategy of the Fraction Flow Reserve market including technology roadmap, new product pipeline, competitive threat analysis and clinical requirements.
- Active engagement with key stakeholders. Establish relationships with KOLs, identify physician champions to support the portfolio, develop strong partnership with regional marketing teams and credibility with the selling organization.
- Attracts, develops and retains top product marketing talent within the PCIG Marketing team.
- Oversees budgeting for all upstream PCIG activities, including voice of customer, market research and KOL engagement activities.
- Influences across the matrix with leaders from the Global Regions, Research and Development, Medical Affairs, Clinical, Regulatory, Health Economics and Program Management to advance product strategies.
- Fosters a high-performance team culture; identifies opportunities to actively coach and develop talent, strengthen team expertise, seeks to empower individuals.
- Acts as thought-leader change agent by sharing knowledge and best practices with other business units and franchises.
- Champions a culture of patient centricity, innovation, collaboration, ethics, compliance, and inclusion.
Required qualifications:
- Bachelor’s degree in relevant field such as Degree in Business, Engineering, Science or Healthcare/Biomedical
- 5+ years of work experience in product management within the medical industry
- Experience in new product development
- Exceptional communication and interpersonal skills
- Demonstrated ability to lead and manage teams
- Willingness to travel up to 20%
Preferred qualifications:
- MBA or Master's degree
- Global experience
Requisition ID: 586299
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide,
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