Abrysvo Sr. Director Consumer Lead (OA/Maternal)

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.    

The Abrysvo Maternal Consumer Lead is a leadership role in the consumer vaccines franchise  

• Consumer Business Lead for both OA & Maternal Abrysvo Businesses, partnering closely with the Asset leaders and other channel leads on the business, and quarterbacking/partnering to develop the right consumer strategies to meet business needs.   

• Responsible for the insights, strategies, and branded campaigns in support of both businesses, partnering with vaccines colleagues & CMO/Pfizer brand where aligned to execute and optimize 

The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions, develop meaningful insights, and create compelling strategies to influence consumer behavior against audiences that have a high propensity to vaccinate. The ideal candidate will have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives.    

The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.  Workload includes:   

• Ensure business needs & consumer insights are well represented in all portfolio work & ensure indication specific executions are aligned to Asset priorities 

• Senior leader in partnership with RC, senior internal stakeholders, and CMO 

• Scenario planning with product team on competitive dynamics/indication priorities  

• Budget/resource allocation management   

• Media partnership, including prioritization of budget between channels & buy up/cut back decisions in partnership with media  

• Leadership in measurement and optimization strategies from first portfolio season to advance within 2026 framework  

  
ROLE RESPONSIBILITIES   

• Develop the overall vaccines strategies for consumer segments to strengthen and broaden appropriate vaccination    

• Co-manage the consumer portfolio media plan with responsibility for investment and/or  re-distribution recommendations (if necessary)     

• Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual indication-specific and portfolio consumer tactics    

• Exhibit a high performance, values driven approach to develop strategies, identify opportunities, and manage key issues to achieve revenue objectives    

• Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment    

• Work closely with CMO on unbranded assets, ensuring clarity on brief process and alignment of ways of working 

• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.     

• Responsible for the management the budget to optimize resource allocation in support of portfolio & brand objectives    

• Candidate will be a model of Pfizer values and create an environment with clear accountabilities, and recognizing and rewarding performance    

• Partner with Pfizer IIS team to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets    

• Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives    

• Develop and maintain