Senior Manager, HCP Marketing, Abrysvo US Adult

 ROLE SUMMARY 

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. Now is an exciting time to be a part of Pfizer’s US Vaccines business and the ABRYSVO Older Adult team as we enter our 4th respiratory season with an opportunity to help protect more adults from respiratory syncytial virus (RSV).

RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. Each year, it is estimated that ~110,000-180,000 older adults are hospitalized and up to 7,000 die I the U.S. due to RSV.  Fortunately, 2023 marked the year where for the first time ever vaccines have been approved to prevent this devastating disease, and now our attention turns to ensuring rapid uptake of ABRYSVO in a highly dynamic and competitive market entering the fourth year of RSV vaccination availability in 2026. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining and maintaining RSV leadership.

Reporting to the Senior Director, Abrysvo Adult Team Lead the ABRYSVO Adult Sr. Manager, HCP Marketing will play a critical role in leading flawless execution of the HCP/Med Ed strategy and tactics to achieve the brand goals. 

This role is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing skills including: (1) setting clear marketing objectives and strategies, (2) developing innovative tactics and resources, (3) directing agencies, (4) driving operational excellence, and (5) managing budgets.  

ROLE RESPONSIBILITIES  

The ABRYSVO Adult Sr. Manager, HCP Marketing will be accountable for developing and executing HCP strategies and tactics that maximize customer engagement and drive ABRYSVO growth. As we move into our 4th season, this is an excellent opportunity for a leader who thrives on problem-solving, working in white-space and exposure to new areas, because as our journey continues, the work evolves and/or needs arise, the HCP Sr. Manager Marketing will flex across several different areas to support/drive excellence.  

Specific responsibilities include but are not limited to: 

• Work closely with HCP Marketing Directors, the Global ABRYSVO team, the advertising agency, and cross-functional stakeholders to help lead development and deployment of HCP campaign and message evolution 

• Support the development and implementation of a Field Force communication and engagement plan to sustain Field Force awareness, accountability and motivation 

• Drive Field Force and omnichannel metrics tracking and reporting to identify areas for optimization and constant improvement 

• Lead tactical execution of Field Force and Non-Personal/Digital resources to pull through HCP Older Adult campaign - including identifying gaps, coordinating with the overall brand omnichannel plan, directing agencies, and gaining approval for resources 

• Support the planning and execution of select Med Ed initiatives to increase KOL engagement   
   

BASIC QUALIFICATIONS  

• Bachelor’s degree 

• 6+ years’ experience in the pharmaceutical industry, majority of which is in the US 

• US Marketing, Global Marketing, Sales or Accounts experience required  

• Ability to work independently across senior level stakeholders and demonstrates judgement of what needs to be escalated 

• Excellent communication and presentation skills (oral and written) 

• Strong analytical/planning skills and ability to multi-task under pressure 

• Proven track record of operating in a fast-paced, hi