Director Key Accounts

Lead Strategic Growth as Sales Director of Key Accounts
Are you a seasoned sales leader with a passion for cultivating high-value relationships and driving strategic growth? SONIFI is seeking a Sales Director of Key Accounts to lead the expansion and retention of our most prominent clients in hospitality and adjacent verticals.
In this high-impact role, you’ll be responsible for acquiring new key accounts, upselling within existing partnerships, and ensuring long-term customer satisfaction through exceptional relationship management. You’ll work cross-functionally with internal teams and external stakeholders—including architects, contractors, and FF&E vendors—to deliver SONIFI’s full suite of solutions and elevate our market presence. If you thrive in a fast-paced, high-growth environment and are ready to make a measurable impact, we invite you to join our team.

What you'll do:
• Drive and manage sales pipeline, with prompt and accurate documentation in Salesforce. Forecast sales funnel from prospect through the entire sales cycle pipeline.
• Identify and grow opportunities within assigned account base to achieve and exceed quota.
• Ensure the appropriate solution is designed and proposed to meet the best mutual interest for the customer and SONIFI.
• Develop a trusted advisor relationship with customers by assessing and validating customer needs on an ongoing basis. Build and maintain strong, long-lasting customer relationships.
• Proactively conduct customer calls, sales pitches, presentations, with customers. Manage ad-hoc queries and enquiries generated by accounts.
• Closely partner with Customer Success to drive QBRs and ongoing successful engagements to drive retention and cross-sell / up-sell.
• Problem solve for the customer, while coordinating the involvement of all necessary staff, including but not limited to shepherding high priority requests or incident escalations as needed.
• Collaborate closely with team members on sales targets, presentations, scheduling meetings, conducting sales pitches, and opening new business for SONIFI.
• Coordinate campaigns with Marketing, Product, and Operations to ensure successful execution.
• Contributes to SONIFI’s strategic planning, including performance objectives, financial targets, and critical milestones.
• Prepare and consult with internal departments to ensure site surveys, proposals, rate requests, contracts, etc. are followed up and are completed in timeframes acceptable to the client.
• Attend relevant trade shows and events to gather new leads and represent SONIFI positively and professionally.
• Function as a collaborative leader and role model for others on the team.

What you'll need:
• Four-year degree in Business or a related field or the equivalent combination of education and/or work experience.
• Minimum of seven (7) years’ experience in enterprise sales, preferably systems / software focus.
• Direct experience managing large relationships and several accounts. Ideally at least five (5) years’ experience selling hardware, content, and/or software to the Hospitality Industry.
• Successful history of driving account expansion and upsells within existing key accounts and achieving growth quotas.
• The qualified candidate will have the following essential competencies: Business Acumen, Communication Proficiency, Negotiation, Collaboration, Customer Focus, and Results Driven.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level. Build and maintain positive, professional relationships with difficult or demanding customers.
• Must have experience in delivering client-focused solutions based on customer needs and facilitating customer meetings.
• Practical use of Microsoft Word, Excel, Power Point, and Salesforce is required in performing tasks.
• Ability and willingness to travel up to 40% of the time, or as business needs dictates.
Together, we can build your future! SONIFI pays a competitive salary for this role based on a variety of factors including location, experience, education, specialty, and training. This position is also eligible for PTO, holidays, health, dental, vision, retirement plan, pet insurance, on-demand pay, and a variety of other benefits.

Generally the starting annual base salary ranges from $65,000 - $115,000; this position is also eligible for Short Term Incentive Bonuses dependent on achieving sales quotas. The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, location, experience, education, specialty, and training. This pay range is not a promise of a particular wage.

SONIFI and SONIFI Health value diversity and we are proud to be an Equal Opportunity.