Design Director, AI

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

As a Design Director in the production and adaptation space, you will lead a talented team of multi-disciplinary designers in creating compelling, high-quality content for some of the world’s best-known brands. This role combines hands-on design work with leadership of a globally dispersed team, ensuring creative excellence across static, motion graphics, illustration, social media content, and branded assets for various touch points.

Your expertise in static and motion design, along with your ability to effectively adapt and localize content for different markets, will be crucial in meeting client needs. You’ll oversee asset management, implement templated approaches for localization efforts, and leverage AI tools such as Pencil Pro to streamline and enhance the design process.

You will lead by example, fostering a collaborative environment while maintaining high standards of creativity and execution. Your ability to stay current with the latest design trends, push boundaries, and work efficiently under tight deadlines will be essential in delivering exceptional content that resonates across diverse platforms.

This is a flexible, hybrid position based out of our NYC office. The salary range for this role is between $134,000-165,000 USD, annually and final offer is dependent on experience.

Responsibilities

• Lead and inspire a globally dispersed design team, fostering a strong sense of community and ensuring consistent delivery of high-quality work.

• Regularly check in with designers to support their professional development, providing guidance to ensure design excellence.

• Actively participate in project reviews, collaborating with the project team to ensure that all briefs are met and creative output aligns with client expectations.

• Lead weekly design huddles and ensure open communication channels within the design community.

• Attend monthly meetings with the Creative and Experience Network to stay aligned with overall creative strategies and initiatives.

• Oversee the production and adaptation of content across multiple channels, ensuring that both static and motion graphics meet brand guidelines and project requirements.

• Utilize AI tools such as Pencil Pro to streamline the design process, adapting content efficiently and maintaining high creative standards for both static and motion designs.

• Ensure the integration of Pencil Pro's capabilities for generating and iterating design assets quickly, enabling the team to optimize workflows and speed up the adaptation process.

• Maintain proficiency in design tools, including Figma as well as Adobe Suite (After Effects, Photoshop, Illustrator). Experience in 3D design (e.g., Blender) considered a plus.

• Collaborate closely with creative teams and project managers to ensure briefs are clearly understood and executed.

• Lead by example, providing hands-on design leadership and delivering high-quality assets while mentoring your team members.

• Manage and prioritize multiple projects simultaneously, ensuring timely delivery without compromising on quality.

• Stay up-to-date with design, technology, and social media trends to inspire and guide the team.

• Ensure designs are adaptable to various platforms, including social media and digital touch points, while maintaining consistency with brand identity.

• Provide constructive feedback and revisions in a timely manner, pushing the boundaries of creativity while staying aligned with client needs.

• Create, review, and optimize content for l