Director of Global Channel Marketing

About Us Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.   Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.   Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

Role Summary

The Director of Global Channel Marketing is responsible for building content and programs that drive partner engagement, pipeline growth, and revenue acceleration across corporate and channel priorities.  This role partners closely with regional channel marketing, product marketing, enablement, and communications teams to ensure we scale demand through our partner GTM models, including MSPs, resellers, and strategic alliances.

What You Will Do

Partner Campaigns & Demand Generation

• Design integrated, multi‑touch channel campaigns that drive awareness, enablement, pipeline, and revenue for Sophos corporate and channel priorities through our partner ecosystem
• Build and execute channel programs aligned to Sophos’ campaign framework of “learn, promote, sell” while supporting various partner models, including MSPs, resellers, and strategic alliances.
• Collaborate on scalable frameworks for partner campaigns and programs that can be deployed globally and adapted regionally.
• Partner with demand generation, product marketing, and regional marketing teams to ensure strong execution and measurable outcomes.

Measurement & Optimization

• Define KPIs and reporting frameworks to measure channel marketing performance.
• Use insights and data to continuously optimize programs and prioritize investments.

Cross Functional & Global Collaboration

• Work closely with regional marketing leaders, channel operations, product marketing, PR, and corporate communications.

What You Will Bring

Required

• 8+ years of B2B marketing experience, with significant focus on channel or partner marketing.
• Proven experience working with MSPs, resellers, alliance partners, or indirect sales models—preferably in cybersecurity, SaaS, or enterprise technology.
• Strong strategic thinking combined with hands‑on execution capability.
• Experience working with a PRM platform to execute a content strategy.
• Strong cross-functional collaboration skills and expertise in developing partner value prop messaging.
• Use of AI tools actively and fluently across day-to-day work, including developing content and messaging, building and maintaining frameworks, data analyzation, and effective communications.

Preferred

• Experience in cybersecurity or managed services marketing.
• Familiarity with MDF programs and partner enablement platforms.

In the United States, the base salary for this role ranges from $135,000 to $225,000. In addition to base salary, we offer additional  compensation including bonus eligibility and a comprehensive benefits package.  A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.    #li-remote #b2 #li-FC2
Ready to Join Us? At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job descrip