Associate Director, Media Planning

Company Description

Carat is the world's first media agency and privileged to work with some of the most storied brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

We are looking to add an Associate Director, Media Planning to our Detroit-based Carat team. Your responsibilities will bring you in person with your team and client on a periodic basis. You will join a fun and supportive team, and work with a client that sees us as a true partner. You will report to the Director of Planning.

You will set the working style for the group, lead the strategic direction, and be a marketing partner for your clients. You will be an expert on the clients' business and a leader on the business with the clients and within the agency.

Responsibilities:

• Accountable for media plan output, accuracy, and overall excellence
• Be the comprehensive specialist in existing and latest media opportunities (awareness of available media and marketing services suppliers) that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to Carat and client teams.
• Fluent in main implementation and valuation techniques and sources: reach curve updates, MediaTools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan)
• Oversee the reporting of competitive market/media information for each brand/category, including business insights that can inform media and broader marketing actions
• Be the facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed
• Lead the process of strategic media planning and serve as a resource for supervisors, planners and assistants for advice and counsel
• May support the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

Qualifications

• 4+ years of media planning experience in a large agency setting required
• 2+ years of leadership experience managing a team of planners and supervisors required
• 3+ years of experience in full funnel media, with important channel experience in Linear TV/Upfronts, CTV, OLV, Streaming Radio, and Social required
• 3+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
• 2+ years of experience with social media and holistic video plans
• Understanding of planning sponsorship campaigns on a national level
• Experience promoting collaborative relationships with other teams

#LI-JK1 #LI-Hybrid

Additional Information

The anticipated salary range for this position is ($68,000-$110,400). Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit www.dentsubenefitsplus.com.Employees from diverse or underrepresented backgrounds encouraged to apply.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collabora