Customer Journey & Content Senior Specialist
SisalAbout the role
Function/Brand: PokerStars Italy
About us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you’ll do:
Manage the Content Management System for the website, app, and all PokerStars properties, ensuring content is always accurate and up to date.
Implement and update content and graphics in line with the publishing calendar, reflecting major Poker and Sports events, as well as Casino content priorities.
Maintain a high level of accuracy and attention to detail, ensuring all content remains relevant for different customer segments.
Monitor and quickly fix bugs or inconsistencies in website and app content.
Manage the Content Management System for Landing Pages
Work closely with the Customer Operations and commercial teams to ensure seamless alignment between marketing, promotions, and customer experience.
Manage banner placements across the website, ensuring the right promotions are displayed at the right time.
Request and oversee design team deliverables, ensuring that all banners and content are always on-brand.
Be available for on-duty work during special events, ensuring real-time content updates and smooth execution.
Embrace PokerStars' tone of voice, ensuring consistency across all customer-facing content.
Monitor content performance data and develop dedicated analyses and reports.
Analyze customer journeys, identify pain points, and propose innovative solutions to enhance the experience and content engagement.
Manage A/B testing planning and execution, leveraging insights to refine content delivery and enhance customer experiences.
Use data-driven approaches to ensure all initiatives are aligned with customer needs and market trends.
What you’ll bring:
Proven experience managing a CMS for a website, app, or digital platform.
Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously.
Ability to work efficiently under time pressure, especially for real-time content updates.
Basic troubleshooting skills to fix content-related bugs.
Excellent communication skills to coordinate with multiple teams, including Customer Operations, Commercial and Design.
Familiarity with banner management and digital publishing workflows.
Data-driven approach and familiarity with analysis and reporting.
Ability to analyse and optimize users’ content-consumption journeys.
Passion for sports, sports betting, and poker is a strong plus.
Ability to embrace and maintain the brand’s tone of voice, ensuring a consistent user experience.
Willingness to be on call for key sporting and gaming events that require immediate content updates.
Why choose us:
Permanent contract with Hybrid work.
A dynamic environment within the world’s largest online gaming group.
Opportunities for learning, growth and cross-country collaboration.
Meal allowance.
Supplemental Health Insurance.
Choose us also for:
An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion.
Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches.
Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth.
Parental Leave Packages: additional support for you, children and financial aid for mothers.
Volunteering during your working hours.
Much more about us:
Have a look at our amazing blog Inside. Hear directly from our employees at the following link: Inside
Reviews and comments from our Glassdoor and
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