Director, Marketing Data and Governance

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Director, Marketing Data Governance, will lead our Digital Data Enablement, Media Ad Operations and Privacy Operations teams within the Global Marketing Analytics & Targeting (GMAT) organization. This role is responsible for ensuring the integrity, compliance, and strategic implementation of marketing data across our ecosystem. As a key leader within our organization, you will work closely with cross-functional teams to align data collection and management practices against a scalable data governance framework that enables business growth while upholding best practices in data privacy and security.

MAJOR RESPONSIBILITIES:

• Leadership & Strategy
  • Lead and develop subject matter experts within the teams, fostering a culture of accountability, innovation, and continuous learning.
  • Define and implement a marketing data governance strategy that ensures high-quality, privacy-compliant, and actionable data enablement practices.
  • Influence the transition from client-side to server-side tracking to enhance data reliability, security, and privacy compliance.
  • Oversee the implementation of a global marketing analytics framework, ensuring consistency and scalability and governance best practices across regions.
  • Partner with Enterprise Data Governance at NBC and UDX to align GMAT governance policies with broad organizational priorities.
  • Support the transition from mParticle to RTCDP, ensuring a seamless migration and understanding among the team of core capability development.
• Marketing Data Governance & Tagging
  • Oversee the deployment, monitoring, and management of marketing tags, across digital and paid media channels to ensure accurate data collection against business requirements and compliance with a standardized, global framework.
  • Influence the implementation of server-side tagging to improve data accuracy, reduce reliance on client-side cookies, and inform enhancements supporting marketing measurement disciplines.
  • Ensure data taxonomy and event tracking frameworks align with business intelligence and measurement needs.
  • Collaborate with Enterprise Data Governance team to develop standardization and enforcement of naming conventions, metadata, and governance policies across platforms.
• Privacy Operations & Compliance
  • Lead privacy governance efforts for paid channel & other GMAT marketing use cases, ensuring compliance with evolving data regulations (GDPR, CCPA, etc.) and internal policies.
  • Work closely with IT, legal and Enterprise Data Governance teams to manage consent frameworks, data retention policies, and consumer data rights requests.
  • Serve as a subject matter expert in privacy-preserving marketing strategies, including server-side tagging, first-party data activation, and evolving cookie policies.
• Cross-Functional Collaboration
  • Partner with engineering and data teams to implement scalable data pipelines and integrations that support marketing initiatives, including personalization.
  • Communicate technical concepts to non-technical stakeholders, ensuring alignment and buy-in across teams.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

EDUCATION:

Bachelor’s degree in computer science, Marketing, Information Systems or related field required or relevant equivalent experience.

EXPERIENCE:

• 10+ years of experience in marketing data governance, web analytics, or data privacy, with 5+ years in a leadership role.
• Strong knowledge of Adobe Analytics, Adobe Experience Platform, and experience in RTCDP or other CDPs preferred.
• Proven ability to influence cross-functional teams and senior stakeholders.
• Expertise in media tagging, event tracking, and digital data collection framewo