Director, Market Access Marketing

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Director Market Access Marketing responsible for the development and execution and tactics for Grifols Biopharma portfolio Market Access customers. This position is responsible for consistent implementation of access promotional strategies, identifying customer & competitive insights, and evolving the portfolio value proposition and supporting deliverables accordingly to ensure optimal impact.

 

Core Responsibilities Include

• Lead Market Access marketing strategic and tactical execution including delivery of market access promotional tactics
• Manage the end-to-end development of customer facing and multichannel marketing promotional interventions (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall brand strategy and corporate objectives with market access customers
• Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment
• Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
• Partner with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
• Develop success metrics and measurements for market access initiatives and programs utilizing available data, survey tools, and industry benchmarking
• Regularly attend industry meeting and builds high-level customer relationships to enhance the efforts of the market access teams
• Management of copay and coinsurance programs that provide patient cost-sharing assistance

 

Skills/Qualifications/Education Requirements: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)  

• Bachelor’s Degree
• 12+ or more years’ experience in biopharmaceutical or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access.
• Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
• Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
• Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
• Experience with commercial brand planning process
• Analytical capabilities to ensure robust inputs to decision-making
• Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry

 

Preferred Qualifications

 

• Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
• Proven learning agility with a high level of motivation and a strong ability to find solutions to challenging, unstructured situations
• Experience in developing segment specific marketing insights and incorporating the market access into the brand/strategic planning process
• Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance
• Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands
• Experience developing and managing promotional budgets
• Experience managing third-party vendors
• Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.  Example:  If a job level requires a Bachelor’s degree plus 4 years of experience, an equivalency cou