Director, Merchandising

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

 

Director, Merchandising 

Marketing  |  Needham, Massachusetts  |  Hybrid (3 days onsite) 

 

About Us 

SharkNinja is a global marketing and product design company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

The Role 

SharkNinja is building a new merchandising capability and is seeking a Director, Merchandising to own the design-led merchandising strategy across the Shark and Ninja portfolio. This role sits within the Marketing organization and partners directly with our Design Labs team to shape what’s next—translating creative vision into a commercially compelling product roadmap that drives consumer excitement, brand heat, and category growth. 

This is a high-visibility, high-impact role. The Director, Merchandising will work directly with senior leadership—including the CEO—to set the merchandising vision and bring it to life. We are looking for a hands-on doer, not a layer of management: someone who has personally shaped the merchandising roadmap of their own brand, led seasonal collection planning, directed color and trends strategy, and driven culture-worthy product moments that consumers talk about. 

The ideal candidate comes from a brand-owner environment—where they designed and built the products and owned the assortment strategy, not a retail or wholesale environment where they curated others’ products. They understand the power of showing something new to the consumer and can channel that instinct into SharkNinja’s product design and go-to-market engine. 

What You’ll Do 

Merchandising Strategy & Assortment Planning 

• Own the end-to-end merchandising roadmap across Shark and Ninja product lines, defining the seasonal and annual cadence of colorways, limited editions, collectibles, and social-worthy product drops. 

• Lead assortment planning and product lifecycle management, ensuring the right product mix is in market at the right time to maximize sell-through, margin, and brand relevance. 

• Develop and manage price architecture, style attributes, and product segmentation frameworks (e.g., core vs. seasonal vs. limited edition) that balance brand storytelling with commercial rigor. 

Color, Trends & Product Creation 

• Develop and execute a color strategy by product category, informed by seasonal trend forecasting, consumer insights, materials innovation, and competitive intelligence. 

• Partner with Design Labs to direct the creative team on what’s needed—pushing them on colors, finishes, textures, and product expressions that align with the merchandising roadmap and commercial objectives. 

• Bring an outside-in perspective on trends in materials, finishes, packaging, and product presentation that elevate