Marketing Manager

ABOUT SLICK ROCK TANNING & SPA

We are Slick Rock Tanning & Spa, we provide state-of-the-art sun, spray & spa services and we are growing by the day. We are dedicated to helping our clients radiate confidence through affordable, state-of-the-art wellness services. Our mission extends to supporting our team members in achieving their personal, professional, and financial goals. Our core values – transparent, inspirational, aligned, accountable, results-orientated, and disciplined – are the backbone of our business and guide our hiring process.

POSITION SUMMARY
Slick Rock Tanning & Spa is seeking an experienced Marketing Manager to drive brand growth and market presence by developing and executing innovative marketing strategies that enhance customer engagement, attract new clients, and boost membership sales. The Marketing Manager will lead omnipresent marketing campaigns across paid media, client engagement initiatives, events, and in-store promotions, ensuring consistent messaging and high-impact results across all channels and locations. The goal is to elevate the brand’s visibility, attract and convert new clients, increase membership enrollments, and foster customer loyalty through strategic planning, creative execution, and data-driven decision-making.

PERFORMANCE OBJECTIVES

• Utilize an omnichannel approach to drive new client acquisition, membership upgrades, and revenue growth from existing clients across multiple store locations
• Drive a measurable increase in new client acquisitions, with specific targets set for new leads, client sign-ups and new memberships through various digital marketing channels
• Analyze client data and feedback to create personalized marketing initiatives that resonate with current customers
• Plan and execute local events, promotions, and partnerships to increase brand visibility and attract foot traffic to the salons
• Engage with the community and leverage local advertising channels to drive interest and brand loyalty
• Develop and execute automated nurture campaigns to guide leads through the sales funnel and drive conversions
• Use CRM and marketing automation tools to track lead interactions, segment audiences, and optimize campaign performance
• Achieve a specific return on investment (ROI) for paid media campaigns, ensuring that advertising spend is optimized for maximum impact and cost-efficiency.
• Track and assess the effectiveness of marketing strategies through key performance indicators (KPIs) and reporting tools
• Provide regular, detailed reports on campaign performance, client acquisition, and membership sales, with actionable insights and recommendations for continuous improvement

KEY COMPETENCIES

• Above average oral and written communication skills, including high proficiency in all MS Office applications including Outlook, Word, Excel and PowerPoint
• Working experience with creative software: Illustrator, Canva, ChatGPT, Google Workspace
• Competency in marketing automation and CRM, preferably Hubspot
• Previous marketing experience required
• Ability to manage multiple projects while maintaining a positive attitude
• Ability to think critically, in order to develop and assess marketing materials 
• Outstanding organization and administrative skills
• Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
• Experience with digital platforms, social media and content marketing

QUALIFICATIONS & EDUCATION

• Minimum of 5 years of experience in marketing, with a proven track record in driving client acquisition, membership growth, and revenue increase in a similar industry or retail environment
• Familiarity with the wellness, tanning, or beauty industry is preferred, with a strong understanding of market trends, consumer behavior, and competitive landscape
• Expertise in developing and executing omnichannel marketing strategies, including digital marketing, social media management, email marketing, and content creation