Lead Marketing Analytics Manager

 Requisition #: 14728 

 

Our Mission: Powering Innovation That Drives Human Advancement  

 

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

 

Innovate With Ansys, Power Your Career.  

 

Summary and Role Purpose 

Ansys is seeking a highly curious, passionate, and data-driven Marketing Analytics Manager who will report into the Senior Manager Marketing Analytics & Insight. The ideal candidate will provide the marketing team and key stakeholders with data-driven insights that guide execution, optimization, and investment decisions. This candidate is an expert teaching about Marketing Data and possesses a strong reporting and data visualization background to unlock insights around marketing performance and impact across programs, strategies, investments, and datasets. This candidate can transform data into analytics and connect this data to effectively drive key business decisions. 

 
Key Duties and Responsibilities  

DATA & INSIGHTS 

• Conducts analyses of marketing data which spans multiple platforms (Google Analytics, Pardot, Salesforce etc.) 

• Translates complex data into a story that matches the audience 

• Delivers data-driven insights and recommendations to marketing stakeholders 

• Consistently delivers proactive insights to multiple levels of marketing stakeholders 

• Performs ad hoc queries on the Marketing Data Warehouse using efficient SQL queries 

• Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. 

• Build and prototype analysis pipeline iteratively to provide insights at scale 

• Develop comprehensive knowledge of Ansys data structures and GTM (go to market) metrics   

 

ENABLEMENT 

• Teach all Marketing users how to best leverage the Marketing data and reporting solutions 

• Create a variety of enablement materials (video, live training, infographics, SharePoint site, etc.) to help Marketers take the data and insights into concrete actions in Marketing planning and execution 

 

MARKETING PERFORMANCE MEASUREMENT 

• Monitor, track, analyze, and report on the health of marketing performance, including conversions, pipeline contribution and campaign attribution 

• Build scorecards for marketing performance monitoring.  

• Assist with the creation of measurement plans based on strategic imperatives, engagement/lead gen, communications objectives, and media strategies.  

• Analyze and interpret trends by channels, tactics, content types, and personas and translate into actionable insights to optimize campaign performance. 

 

REPORTING & DASHBOARDS 

• Partnering with stakeholders to build reporting solutions that effectively answer their underlying business questions 

• Creating, updating, and maintaining reports and dashboards. Leveraging data across various platforms and systems and using tools like Pardot, Salesforce, Excel, and Power BI. 

• Work cross-functionally with marketing operations and other teams to validate & provide accurate metrics.  

 

Minimum Education/Certification Requirements and Experience 

• Education: Bachelor’s Degree in Marketing, Statistics, Applied Mathematics, Data Science, Computer Science, Operations Research or other closely related quantitative or business discipline <