Director of Marketing

Company Description

Are you a strategic marketing leader with a proven track record in developing and executing effective marketing strategies? We're seeking a dynamic professional to join our team as the North America Director of Marketing. In this role, you'll have the opportunity to shape and enhance our brand while driving the success of our services.

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to over 47,000 staff across a network of more than 900 independent companies in over 50 countries and operating more than 800 laboratories. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products, as well as providing innovative clinical diagnostic testing services, as one of the leading global emerging players in specialised clinical diagnostics testing.

Job Description

Responsibilities:

• Strategic Planning: Develop targeted marketing strategies aligned with BPT North America business goals and revenue targets, focusing on priority business lines and service areas.
• Lead Generation: Establish lead targets and demand generation plans for priority business lines and service areas.
• Team Leadership: Supervise and lead the Marketing Team, set goals, conduct performance reviews, and establish team KPIs. Ensure efficient utilization of resources and timely completion of tasks.
• Project Management: Own project management of team activities and targets, ensuring tasks are completed on time and resources are utilized efficiently.
• Budget Oversight: Develop and manage the marketing budget, providing clear metrics for ROI on all marketing investments. Regularly report semi-annual ROI information to the leadership team.
• Metrics and Reporting: Define key marketing metrics, manage the process of packaging measurements into reports and dashboards to assess overall team and program performance.
• Communication and Collaboration: Maintain active communication with relevant business units, incorporating market requirements, industry insights, and customer feedback into marketing strategy.
• Event Strategies: Develop event strategies tailored to key markets and objectives to drive revenue.
• Collateral Development: Lead the development of sales and marketing collateral to ensure alignment with business objectives.
• Market Intelligence: Stay up-to-date on market trends to drive topics for client webinars and whitepapers.
• Competitive Research: Conduct regular competitive market research to identify opportunities for differentiation and best practices.
• Market Potential Analysis: Perform market potential reporting and analysis to identify new target segments and future opportunities.

Qualifications

Ideal Candidate:

• 7+ years of directly transferable marketing experience, preferably in the life science industry.
• 5+ years of direct leadership experience.
• Reside within a commutable distance to the Eurofins Lancaster, PA campus.

Basic Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or a related discipline.
• 5+ years of directly transferable experience in Marketing.
• Strong organizational and computer skills, with the ability to execute at a high level while managing multiple priorities simultaneously.
• Excellent communication (oral and written) and attention to detail.
• Ability to work independently and as part of a team, with self-motivation, adaptability, and a positive attitude.
• Authorization to work in the United States indefinitely without restriction or sponsorship.

Additional Informat