Head of Commercial Marketing Strategy and Deployment

Position Title: Head of Commercial Marketing Strategy and Deployment
Location: New York, NY, US

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $188,200.00 to $258,700.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Head of Commercial Marketing Strategy and Deployment is a key role in driving the execution of PRUSA’s business strategy. She/He is a senior leader within the business driving two-way connectivity and accountability between Marketing, Sales and Finance, with influencing needs for the CODI and all cross functional leaders. They are accountable for building and strengthening PRUSA commercial marketing activity planning through a portfolio lens; They own and oversee all field at-pop A&P (At POO + LMF+ EG of approx. $115M) funding deployment strategy that provides guidance to Field Marketing and Sales teams in alignment with monetization and growth plans; They enable field at-pop A&P spend related decision making, with arbitrating decisions rights as needed with Field Marketing and Sales leadership and ensure cross functional alignment based on market needs and performance; They will take leadership of the new Quarterly Integrated OPCO (with CODI attendance) meetings to provide unified business performance review with forward planning visibility and perspectives that enable organizational decision making through a full enterprise lenses; They drive a disciplined management process that will play a pivotal role in PRUSA enterprise governance, supporting its growth ambitions, while being the one source leader holding the integrity of our company media to self strategy and driving business results through accountability from planning to execution.

Major Responsibilities / Accountabilities

- PRUSA Planning:

• Take leadership of the PRUSA Planning process with the influence from CODI/ HQ planning needs to business execution deliver planning needs
• Enable close collaboration of Marketing, Finance, Operations and Sales processes to deliver a PRUSA planning system that links the functional processes and optimizes for the entire organization – simplify the current
• Create overall planning calendar that starts with current multi-year planning and evolves to long term vision
• Hold key stakeholders accountable for the timely and successful delivery of their respective milestones
• Ensure proper communication and reporting to higher management throughout the planning cycle
• Coordinate the development and implementation of tools and solutions to elevate planning activities across team
• Build feedback loops throughout the planning process to continually improve and look to establish a sustainable model aligned with Beyond Budget

- Strategy to Activity Planning:

• Take Ownership and maintain national master calendar (the north star for all PR programming and media to shelf focus with CODI approval) and oversee local calendar
• Collaboration with Brand and C/S on the calendar to drive coordination within all stakeholders
• Work cross functionally with sales (SSPP team and Chief Sales Officer) to align marketing objectives with sales and distributor objectives working collaboratively with CSPP Sales Leadership utilizing Business Insights/Analytics to Brand Marketing, Field Marketing into Sales teams
• Lead decision-making tools standardization and templates/guidelines development
• Lead portfolio business performance for PRUSA through adherence to national plans and approved resource allocation. Work cross functionally with Finance to strategically deploy At Pop A&P of approx. $115M (providing full transparency of all A&P spent into the field) to meet our business objectives across divi