Marketing Lead

Our Journey at Keep:

At Keep, we embarked on a mission started by a powerful question: Why hasn't the banking experience caught up with the rapid pace of technology?

This continues to fuel our passion for reshaping the Canadian fintech landscape. We provide businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts, currency conversions, and revenue financing.

With a team of seasoned global startup veterans with successful exits, Keep is committed to leading the charge as Canada's next-generation fintech institution. Backed by VCs in the fintech sector, we're racing ahead, expanding our reach and impact like never before.

About the Role:

Join us at Keep as a Marketing Lead, where your extensive expertise in marketing strategy and execution becomes a pivotal element of our brand growth and competitive positioning. In this vital role, you won't just be overseeing marketing campaigns; you'll be crafting and nurturing the narrative of our brand, building lasting customer relationships, and driving our market presence. Your strategic vision and in-depth understanding of marketing trends will be crucial in navigating our path through the dynamic and evolving fintech sector.

• Developing and executing marketing strategies to enhance brand awareness, customer engagement, and market penetration.

• Monitoring and analyzing market trends and customer insights to inform marketing decisions and strategies.

• Leading day-to-day operations of the marketing operation, ensuring efficient and impactful campaign execution.

• Implementing and refining marketing processes and procedures for increased effectiveness and efficiency.

• Collaborating with other departments to ensure a cohesive and integrated approach to customer communications and brand representation.

• Advising on marketing aspects of new product launches, service offerings, or business ventures.

• Utilizing the latest marketing technology and data analytics tools to optimize marketing performance and customer engagement.

Who You Are:

• You have extensive experience in marketing, ideally within the financial services or fintech industry.

• You possess a deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.

• You are adept at analyzing market trends, customer behavior, and campaign performance to drive strategic marketing decisions.

• You have demonstrated leadership and team management skills, with the ability to inspire and collaborate effectively across various departments.

• You possess outstanding verbal and written communication skills, crucial for compelling storytelling and brand messaging.

• You are proficient with marketing tools and platforms, and have a strong grasp of data analytics to enhance marketing insights and actions.

Why You Should be Excited About This Role:

• Drive Innovation: As the leading figure in our marketing department, you'll be at the forefront of defining and executing innovative marketing strategies, playing a key role in the growth and evolution of our brand.

• Make a Significant Impact: In the rapidly changing fintech landscape, your role is key to shaping our brand identity and market presence, directly influencing our company's success and customer engagement.

• Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation, offering you rapid professional development and the chance to become a pivotal player in the marketing realm.

• Set Industry Standards: Your expertise and forward-thinking approach in marketing will set new benchmarks, positioning our company as a leader in the fintech industry and beyond.

Why Join Keep?

• We're obsessed with investing in data-driven solutions and cutting-edge technologies.

• Be a part of a team that's rewriting the playbook for the Canadian fintech industry.

• Data is the fuel for our growth engine, and you'll be in the driver's seat shaping our data strategies.

• Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance.

• Help us bring modern banking solutions to businesses, reshaping the banking experience for our customers.

Why This Might Not Be a Good Fit:

• If you're a stickler for a highly structured environment with constant hand-holding, you might find our culture of autonomy and trust