SENIOR DIRECTOR, MARKETING COMMUNICATIONS - Duke Nursing and Patient Care Services

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The Senior Director of Marketing Communications is the strategic communications lead for Duke University Health System’s (DUHS) Division of Nursing and Patient Care Services (NPCS). This high-impact role is responsible for elevating the reputation, visibility, and influence of Duke Nursing and its leadership team. The successful candidate will shape and execute communications strategies that engage internal teams, amplify executive voice, and connect Duke Nursing stories to broader Duke Health business objectives.

This individual will report directly to executive leadership and serve as a trusted advisor to the Chief Nurse Executive (CNE), with a portfolio that includes brand storytelling, executive positioning, thought leadership, internal engagement, and cross-channel campaigns.

Duties and Responsibilities of this Level

Strategic Communications & Brand Leadership

• Design and implement division-wide communication strategies that position Duke Nursing as a national leader in clinical excellence, workforce development, health equity, and academic practice.
• Develop narrative frameworks that clearly ladder back to enterprise strategy and business goals—ensuring communications are purposeful, measurable, and aligned with institutional priorities.
• Translate high-level vision into actionable campaigns that reach and resonate with a wide range of stakeholders—from bedside nurses to system executives to national media.
• Bring a strong understanding of healthcare, business, and academic environments to frame messaging that drives reputation, recruitment, and results.

Executive Communications & Visibility

• Serve as a strategic partner to the Chief Nurse Executive (CNE) and other senior NPCS leaders, helping them articulate vision, voice, and leadership priorities across all platforms.
• Draft executive speeches, presentations, op-eds, talking points, and leadership messages.
• Develop and manage an executive visibility strategy including media outreach, conference speaking, and high-profile recognition opportunities.
• Ensure leadership communication reflects Duke’s values and positions nursing as a driver of transformation and innovation.

Integrated, Multi-Channel Strategy ("Surround Sound")

• Lead surround-sound storytelling that ensures key messages are amplified across all internal and external channels—including intranet, email, town halls, social media, press releases, events, and digital content.
• Drive narrative consistency and timing across platforms to maximize engagement and impact.
• Coordinate with DUHS and Duke University communications teams to maintain message alignment and capitalize on enterprise-wide campaigns or national moments.

Content Strategy & Campaign Execution

• Oversee development of strategic content for internal and external audiences, including newsletters, publications, digital messaging, video scripts, and social content.
• Lead brand voice for the division, ensuring content is engaging, inclusive, and aligned with Duke’s standards.
• Champion best practices in health literacy, inclusive language, and audience engagement.

Internal Communications & Workforce Engagement

• Create communication strategies that drive employee engagement, team alignment, and culture-building within the NPCS workforce.
• Lead campaigns that connect staff to purpose, celebrate excellence, and reinforce organizational priorities like DEI, well-being, and patient-centered care.
• Provide messaging and change communication support for strategic initiatives, HR priorities, and operational updates.

Partnerships & Cross-Functional Collaboration

• Act as a bridge between Nursing, DUHS Marketing & Communications, Human Resources, and other stakeholder groups to ensure consistent messaging and strategic alignment.
• Serve as a key partner to academic leadership within the Duke University School of Nursing.
• Build relationships with media, vendors, associations, and agencies to support storytelling and content development.

Team Leadership & Operations

• Supervise communications staff and/or agency partners, fostering a high-performance team culture.
• Use data to assess campaign performance, track KPIs, and optimize strategy based on impact.
• Manage tools, templates, and workflows that support scalabl