Demand Generation Manager

Job Description

We are looking for a senior Demand Generation Manager to shape our global strategy and drive measurable commercial impact. In this pivotal role, you will define frameworks, playbooks and standards that help regional teams generate qualified leads and deliver consistent results.

You will lead global campaigns on selected topics while enabling regional marketeers through education, alignment and hands-on support. Innovation is key. You will embed artificial intelligence driven insights, predictive analytics and automation to build a scalable future ready marketing engine.

Working closely with sales and the Brand Marketing and Communications team, you will ensure demand generation efforts are agile, aligned with business priorities and capable of adapting to change. You will also contribute to campaign planning, performance tracking and the development of Fugro’s marketing playbook.

If you are ready to lead change, inspire teams and make a global impact, we would love to hear from you.

You will be part of Fugro’s global Brand, Marketing & Communications team, working closely with colleagues across content, digital, PR and regional marketing.

Your role

Lead Generation and Nurturing

• Develop and run outbound marketing campaigns to generate qualified leads
• Use marketing automation tools to nurture prospects and improve conversion rates
• Align lead generation with sales and customer relationship management processes
• Set governance and standards for lead management and marketing automation, ensuring alignment across teams

Funnel Optimisation

• Monitor and improve the marketing funnel from awareness to conversion
• Use analytics to identify issues and enhance performance
• Work with digital and content teams to create smooth customer journeys

Campaign Execution

• Plan and deliver targeted campaigns using search engine optimisation, search engine advertising, email and paid media
• Segment audiences and tailor outreach using data insights
• Track campaign results and adjust tactics to improve return on investment

Stakeholder Collaboration

• Partner with sales, commercial excellence and regional marketing teams to align goals
• Ensure consistent messaging across outbound channels
• Support internal training and ambassador programmes
• Work closely with Digital, Content and Brand teams to deliver an integrated marketing approach
• Develop global frameworks and enable regional marketers to scale best practices across markets.

Marketing Enablement

• Help teams adopt best practices and improve marketing capabilities
• Promote consistent messaging and integration across all channels
• Coach regional marketing teams to adopt best practices in demand generation, campaign planning and marketing automation.
• Contribute to internal enablement and team development initiatives
• Execute agile marketing workflows by running short, iterative sprints that involve testing campaign ideas, measuring performance (e.g., ROI, MQLs), and continuously optimising based on data and customer feedback to deliver adaptive, customer-focused and results-driven marketing.

What you bring along

Education and Experience

• Bachelor’s degree in marketing, business or a related field
• Experience in demand generation, digital marketing or performance marketing
• Experience in business-to-business marketing, preferably in technical or complex sectors
• Proven ability to deliver measurable marketing impact and support commercial growth
• Experience working in international environments or with global teams
• Strong skills in marketing automation platforms, customer relationship management systems, search engine optimisation, search engine advertising and analytics tools
• Proficient in English
• Intermediate level of management experience

Technical and Functional Competencies

• Lead generation strategy
• Business to Business experience required
• Marketing automation
• Funnel management
• Data analytics and segmentation
• Campaign execution
• Customer relationship management integration
• Stakeholder engagement
• Agile marketing practices
• Communication and reporting

You can count on these employment conditions

• A diverse and inclusive working environment;
• A competitive salary;
• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days;  
• Extensive career & training opportunities both nationally