Communications Senior Manager - Americas Regional Performance

Communications Senior Manager - Americas Regional Performance  

Driving Regional Marketing & Communications Excellence Through Strategic Leadership and Integrated Activation

Transforming Business Impact Across the Americas Through Brand Stewardship, Stakeholder Engagement, and Regionalized Campaign Execution

Partner with the best

Baker Hughes is a global energy technology company serving customers across more than 120 countries. The Brand, Marketing & Communications (BMEC) organization drives growth by elevating brand reputation, strengthening stakeholder engagement, and enabling commercial success through integrated communications and marketing strategies. With a focus on regional relevance and global alignment, the Americas BMEC team ensures impactful execution of campaigns, messaging, and engagement initiatives that support business priorities across diverse markets.

Fuel your passion

Communications Senior Manager - Americas Regional Performance  leads BMEC activities across the region, overseeing the planning, activation, localization, execution, and optimization of enterprise BMEC priorities. Acting as a strategic advisor to business and commercial leaders across priority markets, this role ensures alignment between global strategies and regional needs while driving measurable impact across the Americas.

As Communications Senior Manager - Americas Regional Performance , you will be responsible for:

Regional Leadership

• Acting as a trusted marketing and communications partner to commercial and functional leaders across the Americas.
• Working with regional stakeholders to define regional priorities while ensuring alignment with enterprise objectives.
• Collaborating with the regional performance team to establish a consistent approach to planning, performance, and measurement.
• Partnering with GAPP to align strategic messaging, support policy positions, and ensure stakeholder‑focused communications that enable business growth.

Strategy Activation & Localization

• Translating global brand, marketing, PR, and segment strategies into relevant regional plans aligned with commercial and growth priorities.
• Ensuring consistent application of global brand standards while enabling market‑specific localization to maximize relevance and impact.
• Identifying opportunities to tailor messaging, channels, and content to regional customer and stakeholder needs.
• Leading regional crisis communications—particularly those related to geopolitical developments or natural disasters affecting employees and business continuity—and supporting business crisis communications in collaboration with segment marcomms partners.

Marketing & Communications Activation

• Leading the activation and performance of integrated marketing campaigns—including commercial, technology, and solutions content—to drive a unified Baker Hughes voice across the Americas.
• Partnering with regional commercial and business leaders to align marketing priorities with growth objectives and customer needs.
• Ensuring effective activation of product launches and solutions across the region.
• Activating employee communications and engagement campaigns in collaboration with internal communications teams.

Executive Engagement & Events

• Advising on the planning and execution of customer events, industry events, and executive engagements across the Americas in collaboration with events & experiences, brand, marketing, segment teams, and regional leaders.
• Ensuring events are strategically aligned, locally relevant, and deliver measurable stakeholder and commercial value.
• Partnering closely with commercial leadership teams on high‑profile regional engagements, considering both internal and external audiences.

Performance, Measurement & Continuous Improvement

• Tracking and reporting regional KPIs across brand health, campaign performance, communications impact, and commercial contribution.
• Sharing insights, best practices, and learnings from markets across the Americas.

To be successful in this role you will:

• Hold a bachelor’s degree in marketing, communications, brand, or business.
• Bring 8–10+ years of B2B marketing and communications experience with global scope in a public company.
• Have experience in B2B, industrial, energy, or technology sectors.
• Be fluent in English and Spanish.
• Demonstrate strong strategic thinking and planning capabilities.
• Bring strong stakeholder engagement and management skills.
• Have strong project management skills with the ability to prioritize delivery outcomes against regional priorities.
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