Director of Marketing and Communications

Company Description

Easterseals Southeastern Pennsylvania is a leading nonprofit provider of disability services. Our programs include Approved Private School, specialized classrooms, summer programs, assistive technology, and early intervention.

Our team combines expertise and passion to deliver high-quality, individualized services that meet the unique needs of each person we serve. Join a community of dedicated professionals committed to making a meaningful impact in a collaborative, inclusive environment.

Be part of our mission to ensure that individuals with disabilities and their families have equal opportunities to live, learn, work, and play in their communities.

Please use the link below to apply and complete the Easterseals Southeastern Pennsylvania job application:

https://secure.beyondpay.com/ta/ESSP.careers?ShowJob=855805062

If you require an accommodation with any part of the recruiting process, please contact Recruiting@easterseals-sepa.org

Job Description

Position Title: Director of Marketing and Communications

Easterseals Southeastern Pennsylvania is seeking a Director of Marketing and Communications to oversee integrated marketing campaigns, donor and event communications, social media strategy, media relations, content creation, and brand management. Working within the Development and Marketing team, and closely with program leadership, this role helps translate mission into message and impact into action.  The position will report to the Chief Development and Marketing Officer.

Essential Duties/Functions:

• Develop and manage a comprehensive organization-wide marketing and communications calendar aligned with fundraising, programs, events, and strategic initiatives.
• Lead strategy and execution for integrated fundraising and awareness campaigns across digital, print, email, website, and social channels.  
• Create compelling campaign messaging and donor-centered storytelling that drives engagement and revenue.  
• Partner with the Development and Marketing team to support fundraising priorities, donor engagement, stewardship, and acquisition efforts.  
• Lead the development of high-quality stories and content highlighting participants, families, alumni, staff, donors, and community impact.  
• Develop and maintain organizational messaging frameworks, key messages, talking points, and storytelling guidelines to ensure consistency across audiences and channels. 
• Work across the organization to source stories, program updates, photos, and impact data.  
• Collaborate with the Chief of Staff to elevate Ambassador Program stories for external audiences.  
• Oversee the creation and production of: Monthly email newsletters, quarterly print newsletters, campaign materials and appeals, website content, event collateral   and stewardship and donor communications.  
• Manage strategy and execution for all external email communications, including donor appeals, newsletters, event marketing, stewardship.
• Lead marketing and communications for all fundraising events and participant communications.
• Partner with development operations to optimize CRM-driven communication strategies and audience targeting.  
• Develop and execute an organization-wide social media strategy across platforms including Facebook, Instagram, LinkedIn, and emerging channels. 
• Manage content calendars, posting schedules, audience engagement, and performance analytics. 
• Oversee paid digital and social campaigns as appropriate.  
• Develop strategies to increase awareness, audience growth, engagement, and conversion.  
• Develop and implement annual communications strategies that advance organizational awareness, reputation, and strategic priorities. 
• Serve as a point of contact for media inquiries and external communications opportunities 
• Manage external media relations efforts, including media outreach, press releases, public announcements, and story pitching.  
• Serve as a key steward of the organization’s public-facing voice and reputation.
• Identify and secure speaking opportunities, community partnerships, and public engagement opportunities that increase awareness of Easterseals and its mission. 
• Ensure consistent brand standards, messaging, and visual identity across all platforms and materials.  
• Serve as a steward of organizational voice, messaging, and brand standards across all public-facing communications. 
• Oversee design and creative development for campaigns, events, donor communications, website updates, and marketing collateral. 
• Manage external creative vendors including designers, photographers, videographers,