Sr. Product Development Manager

About ISACA

ISACA® (www.isaca.org) champions the global workforce advancing trust in technology. For more than 55 years, ISACA has empowered its community of 185,000+ members with the knowledge, credentials, training and network they need to thrive in fields like information security, governance, assurance, risk management, data privacy and emerging tech. With a presence in more than 190 countries and with nearly 230 chapters worldwide, ISACA offers resources tailored to every stage of members’ careers—helping them to thrive in a rapidly changing digital landscape, drive trusted innovation and ensure a more secure digital world. Through the ISACA Foundation, ISACA also expands IT and education career pathways, fostering opportunities to grow the next generation of technology professionals.

Overview

The Sr. Product Development Manager is a strategic role which will define and drive the strategy, innovation, and execution of world-class products that serve one of our membership domains (security, risk, audit, governance, privacy). As a senior leader, this role will collaborate cross-functionally with key stakeholders at all levels of the organization to ensure the development of scalable, impactful products.  

 

As a subject matter expert, the Sr. Product Development Manager will be responsible for driving the end-to-end product lifecycle, from identifying market needs to expanding our product offerings across B2C, B2B, and B2B2C channels. The primary focus of this role will be on spearheading growth initiatives through customer insights, competitive and market analysis, and the development of new go-to-market (GTM) channels and strategic partnerships. As a senior product leader, this role will oversee product expansion, P&L management, and ensure that all product strategies align with and support the company’s overarching goals and long-term vision. 

Responsibilities

Strategy & Vision:

• In partnership with the VP, Product, help define and communicate the product strategy and vision for select ISACA products.
• Align the product roadmap with business goals and customer needs to ensure long-term success and growth.
• Develop and understand your domain audience persona as they progress through their career journey.
• Conduct market research and competitive analysis to identify trends, gaps, and opportunities in the domain space.
• Determine growth strategies by leveraging multiple data sources including regional data, channel data, market data, and competitive info.
• Build and maintain a strong understanding of the global landscape, including regional differences and unique challenges.
• Drive development of new product content, manage marketing messaging approach to ensure it supports the value proposition, guide sales on product adoption, and continuousl drive product success through the cross-functional team who supports go-to-market and ongoing sales opportunities.

Product Lifecycle Management:

• Oversee the entire product lifecycle, from ideation through development, launch, and iteration.
• Set clear goals and KPIs to measure product success and continuously evaluate product performance against these metrics.
• Prioritize features and functionality based on customer needs, business value, and market dynamics.
• Develop and execute go-to-market strategies for new product launches, including marketing, training, and support materials.
• Define value proposition, global strategy, and go-to-market propositions for marketing to leverage in content for all audiences
• Train B2B, B2B2C, and B2C sales teams on new products
• Work cross-functionally to ensure all detailed product requirements are defined and product goals are met.

Customer-Centric Approach:

• Continuously gather feedback from members, instructors, and other key stakeholders to improve the product experience.
• Use data and insights to drive product decisions and ensure that the products meet the needs of diverse global customers.
• Conduct user research, surveys, and usability testing to ensure products are intuitive and impactful.
• Lead voice of customer, market research and prototyping to identify customer needs and market gaps.
• Participate as a product expert on salles calls with customers.
• Attend quarterly business reviews with assigned authorized training partners.

Cross-Functional Collaboration:

• Work closely with internal stakeholders (e.g., content teams, engineering, UX/UI designers, marketing) to define product requirements and deliver solutions.
• Foster collaboration between teams across different regions to ensure consistency and alignment in product offerings.
• Act as a liaison between